About the video: Discusses the interaction between abiotic and biotic factors. The style of the animation is influenced by The Common Craft Show.
Warning: This class will teach students to translate scientific mumbo jumbo into understandable phrases.
Michigan State University’s first, free Massive Open Online Course, or MOOC, also promises to then teach students “to speak mumbo jumbo and amaze your friends.” (more…)
Dean Starkman, a Pulitzer Prize-winning financial journalist for the Columbia Journalism Review, shared his theories about the 2008 financial crisis with students at a Calhoun College master’s tea on Nov. 29. His talk was sponsored by the Poynter Fellowship in Journalism at Yale.
Starkman, who is currently writing a book on what he regards as the failure of the media to anticipate the financial crisis, explained that he believes the evidence was there, yet no major news sources reported it. “I don’t like the financial press and institutionalized media because they screwed up the pre-crisis coverage, and I don’t like the new media people either — so what do I like?” Starkman joked. (more…)
EAST LANSING, Mich. — Historically, the media have been particularly harsh to sharks, and it’s affecting their survival.
The results of a Michigan State University study, appearing in the current issue of the journal Conservation Biology, reviewed worldwide media coverage of sharks – and the majority isn’t good.
Australian and U.S. news articles were more likely to focus on negative reports featuring sharks and shark attacks rather than conservation efforts. Allowing such articles to dominate the overall news coverage diverts attention from key issues, such as shark populations are declining worldwide and many species are facing extinction, said Meredith Gore, MSU assistant professor of fisheries and wildlife and the School of Criminal Justice. (more…)
Kate Kenski, an associate professor in the UA communication department, is studying the 2012 election using talking points, Twitter feeds and also jokes.
Election season is to politics-watchers as tax season is to accountants. There are polls to follow, debates to dissect and political ads to analyze.
For Kate Kenski, an associate professor in the University of Arizona communication department and School of Government and Public Policy, election season provides a wealth of data that she analyzes to write and teach about public opinion and political communication.
For the 2012 election, Kenski is keeping a keen eye on whether the frequent explanations for wins and losses in previous campaigns hold true for this campaign. Will the economy be the determining factor? Or will candidate personality or message strategy tip the campaign in one candidate’s direction over the other’s? (more…)
New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue
SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.
“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)
*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*
ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)
*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*
NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the 
first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)
Sharing scientific knowledge is a fundamental part of university life. Regardless of whether you’re an undergraduate or a tenured professor, everyone has the responsibility of spreading their knowledge as widely as possible.
Why would you want to, though? “For a variety of reasons,” answers William Raillant-Clark, Press attaché at Université de Montréal’s Office of Communications and Public Relations. “The media is an excellent vehicle for communicating your ideas or your discoveries to the general public, and it can also draw the attention of your research peers to your work. This is one of the reasons why funding partners and potential research directors take into consideration science outreach work.” (more…)
