COLUMBUS, Ohio – More than extreme weather events and the work of scientists, it is national political leaders who influence how much Americans worry about the threat of climate change, new research finds.
In a study of public opinion from 2002 to 2010, researchers found that public belief that climate change was a threat peaked in 2006-2007 when Democrats and Republicans in Congress showed the most agreement on the issue. (more…)
*Because younger news consumers are exposed to graphic images online and through other new media, concerns journalists have about presenting highly graphic images of war to readers/viewers may be unfounded, finds a new UA study.*
At a time when journalists are still trying to closely monitor the amount and type of graphic images seen on traditional media such as television and film, young audiences or the “YouTube” generation in particular, might receive graphic visual images in a far different way.
If this is the case, there might be serious implications for the media. (more…)
COLUMBIA, Mo. – Scientists have known for years that playing violent video games causes players to become more aggressive. The findings of a new University of Missouri (MU) study provide one explanation for why this occurs: the brains of violent video game players become less responsive to violence, and this diminished brain response predicts an increase in aggression.
“Many researchers have believed that becoming desensitized to violence leads to increased human aggression. Until our study, however, this causal association had never been demonstrated experimentally,” said Bruce Bartholow, associate professor of psychology in the MU College of Arts and Science.(more…)
*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*
RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits.(more…)
*Attributes its 154 Percent Revenue Growth Since 2005 to Strong Track Record of Innovation*
RESTON, VA, October 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it ranked on the Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009. comScore grew 154 percent during this period. comScore’s President, CEO and co-founder, Dr. Magid Abraham, credits a strong track record of innovation and the exceptional efforts of comScore employees with the company’s 154 percent revenue growth. (more…)
*Creative Up to 4 Times More Important than Media Plan*
RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARSresearch indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)
The Internet as you know it is in serious, serious danger. Some of the most powerful communications companies in the world have been involved in negotiations and have been making agreements that would throw net neutrality out the window and would move us toward a two-tier Internet.
