Media – Page 3 – Shamskm: A site to exchange knowledge and solutions

Yahoo! and Media.net Launch Contextual Ads for Web Publishers

By Guest PostSeptember 27, 2012Technologyadvertising revenue, al echamendi, android, bing network, blackberry phone, canada, contextual ads, divyank turakhia, ios, ipad, iPhone, itouch, Media, online advertising, traffic, united kingdom, united states, web publisher, Yahoo

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

By Guest PostApril 16, 2012Technologyanalytics, China, consumer, digital device, digital personalities, france, Germany, ibm, Japan, market, Media, nab conference, payment, saul berman, study, united kingdom, united states, web

*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*

ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

By Guest PostMarch 28, 2012TechnologyComscore, expo, frank findley, jessica thorpe, Media, share of choice, synergistic, user generated, video, video advertising, video content

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

Science Outreach : Getting Started is Easy!

By Guest PostMarch 17, 2012Media, Scienceblogs, climate change, debate, Facebook, hypothesis, information pyramid, knowledge, marie lambert chan, Media, methodology, scientific knowledge, scientists, traditional media, Twitter, university life, william raillant clark

Sharing scientific knowledge is a fundamental part of university life. Regardless of whether you’re an undergraduate or a tenured professor, everyone has the responsibility of spreading their knowledge as widely as possible.

Why would you want to, though? “For a variety of reasons,” answers William Raillant-Clark, Press attaché at Université de Montréal’s Office of Communications and Public Relations. “The media is an excellent vehicle for communicating your ideas or your discoveries to the general public, and it can also draw the attention of your research peers to your work. This is one of the reasons why funding partners and potential research directors take into consideration science outreach work.” (more…)

Political Leaders Play Key Role in How Worried Americans Are By Climate Change

By Guest PostFebruary 12, 2012Environment, Politicsacademy awards, afghanistan, Al Gore, american clean energy, americans, an inconvenient truth, anti environmental voting, climate change, climate change threat, climate threat, congress, democrats, environmental magazines, extreme weather, factor, gdp, gross domestic product, Iraq, j craig jenkins, jason carmichael, John McCain, Media, movie, new york times, political battle, political leader, Politics, price of oil, republican senators, republicans, robert brulle, Science, threat, threat index, unemployment rate, war deaths

COLUMBUS, Ohio – More than extreme weather events and the work of scientists, it is national political leaders who influence how much Americans worry about the threat of climate change, new research finds.

In a study of public opinion from 2002 to 2010, researchers found that public belief that climate change was a threat peaked in 2006-2007 when Democrats and Republicans in Congress showed the most agreement on the issue. (more…)

Has New Media Desensitized Consumers to Graphic Images?

By Guest PostJune 16, 2011Mediabreakfast test, christopher mckinley, graphic images, graphic images of war, graphicness, Media, media environment, middle east, montclair university, shahira fahmy, ua school of journalism, unique ethical codes, visual communication quarterly, youtube generation

*Because younger news consumers are exposed to graphic images online and through other new media, concerns journalists have about presenting highly graphic images of war to readers/viewers may be unfounded, finds a new UA study.*

At a time when journalists are still trying to closely monitor the amount and type of graphic images seen on traditional media such as television and film, young audiences or the “YouTube” generation in particular, might receive graphic visual images in a far different way.

If this is the case, there might be serious implications for the media. (more…)

Violent Video Games Reduce Brain Response to Violence and Increase Aggressive Behavior, University of Missouri Study Finds

By Guest PostMay 31, 2011Health, Scienceaggressive, behavior, brain response, brains, bruce bartholow, call of duty, christopher engelhardt, grand theft auto, hitman, indicator of desensitization, killzone, Media, popular violent games, scientists, university of missouri, violence, violent video games

*Parental moderation encouraged for children*

COLUMBIA, Mo. – Scientists have known for years that playing violent video games causes players to become more aggressive. The findings of a new University of Missouri (MU) study provide one explanation for why this occurs: the brains of violent video game players become less responsive to violence, and this diminished brain response predicts an increase in aggression.

“Many researchers have believed that becoming desensitized to violence leads to increased human aggression. Until our study, however, this causal association had never been demonstrated experimentally,” said Bruce Bartholow, associate professor of psychology in the MU College of Arts and Science. (more…)

Crime And The Rise of Modern America

By Guest PostApril 16, 2011Culture, Generalalcohol, america, american criminals, bonnie and clyde, carnegie, Chicago, civil war, crime and the rise of modern america, crime thrillers, criminals, enron, federal government, fiction criminals, gambling, gangster, gilded age, Great depression, Halliburton, hearst, historian, hollywood, j edgar hoover, john dillinger, kristofer allerfeldt, Media, media moguls, pretty boy floyd, prostitution, pulitzer, rockefeller, university of exeter, war on crime, world war two

Nowhere celebrates its criminals like America. In books and on film, in fact and in fiction criminals sell.

The way people break the law has shaped American national identity just as clearly as any war according to research by University of Exeter historian, Dr Kristofer Allerfeldt.

His new book ‘Crime and the Rise of Modern America’ examines how crime and America are intertwined, defining each other. The research suggests that crime performs a role central to our understanding of America’s economic growth and its emergence as a super power. (more…)

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