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comScore Ranks Among Fastest Growing Companies in North America on Deloitte’s 2010 Technology Fast 500™

By Guest PostOctober 20, 20101 commentTechnologyclean technology, companies, Comscore, deloitte, deloitte & touche llp, deloitte ranking of 500, deloitte technology fast 500, economic environment, life sciences, magid abraham, mark jensen, Media, North America, phil asmundson, Technology, technology fast 500, telecommunications

*Attributes its 154 Percent Revenue Growth Since 2005 to Strong Track Record of Innovation*

RESTON, VA, October 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it ranked on the Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009. comScore grew 154 percent during this period. comScore’s President, CEO and co-founder, Dr. Magid Abraham, credits a strong track record of innovation and the exceptional efforts of comScore employees with the company’s 154 percent revenue growth. (more…)

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

By Guest PostOctober 4, 2010Technologyadvertising campaign, ars persuasion score, Comscore, comscore ars, jeff cox, Media, sub-par upfront strategy

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

A Two-Tier Internet?

By Guest PostAugust 28, 2010Media, Technologycommunications, companies, Google, high bandwidth internet, internet, Media, net neutrality, next generation internet, old Internet, popular websites, verizon

The Internet as you know it is in serious, serious danger. Some of the most powerful communications companies in the world have been involved in negotiations and have been making agreements that would throw net neutrality out the window and would move us toward a two-tier Internet.

So exactly what would that mean?

(more…)

Tag Archives: Media

comScore Ranks Among Fastest Growing Companies in North America on Deloitte’s 2010 Technology Fast 500™

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

A Two-Tier Internet?