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Yahoo! en Español and Ram Truck Launch ‘La Banda Ram’ — First Online Mexican Regional Music Channel

By Guest PostNovember 7, 2011Technologya todo, armando rodriguez, banda, blogs, chrysler de mexico, con todo, duranguense, fred diaz, grupero, hispanic, la banda ram, latin america, latino audience, latino music fans, latino population, music, music genres, music is a universal bond, norteno, photo content, ram country on yahoo music, ram truck brand, us latino audience, yahoo en espanol

*New music website offers Latinos exclusive programming with a mix of music, blogs and video content*

MIAMI & AUBURN HILLS, Mich.–(BUSINESS WIRE)-– Yahoo! en Español, the premier digital media company, and the Ram Truck brand today announced the launch of La Banda Ram, the first dedicated Mexican regional music channel. Accessed from on Yahoo! en Español’s omg! site, La Banda Ram offers fans exclusive programming, music news, and lifestyle-relevant Ram Truck brand integration. The site debuts today and can be found at: es-us.omg.yahoo.com/la-banda-ram/

Focused on engaging the U.S. Latino audience with premium content, La Banda Ram connects consumers to an entertaining mix of music, blogs, exclusive photo content, originally produced video programming, and the latest news and updates from established and up-and-coming artists of the Norteño, Banda, Duranguense and Grupero regional music genres. (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

Colombian Online Travel Sector Grows 25 Percent in the Past Year

By Guest PostAugust 11, 2011Technologyalejandro fosk, avianca, Colombia, Comscore, copaair, despegar decolar sites, expedia inc, latin america, online travel agent, online travel market in colombia, online travel sector, travel websites

*Despegar-Decolar Sites Ranks as Top Online Travel Destination*

Bogotá, Colombia, August 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study on the online travel market in Colombia. The study found that in the past year visitation to the Travel category increased 25 percent to reach 3.2 million unique visitors in Colombia, as more online users utilized the web to research and purchase travel. Despegar-Decolar Sites led as the top travel destination in Colombia reaching 453,000 unique visitors in June, followed by Expedia Inc. and Avianca.com.

“Nearly 1 in 4 online users in Colombia visited a travel site in June,” said Alejandro Fosk, comScore senior vice president for Latin America. “Travel sites have witnessed rapid visitor growth in the past year as more consumers embrace the online channel for their travel needs while brands continue to improve the user experience by upgrading site features. Given that more mature online markets around the globe see upwards of half of their online population frequenting travel sites, there is much potential for continued growth in Colombia’s online travel sector.” (more…)

Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

By Guest PostMarch 18, 2011Technologyalejandro fosk, argentineans, brazil, brazilians, Comscore, comscore media metrix, internet audience, latin america, mexicans, Mexico, spanish, Venezuela, webinar

*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users*

*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*

Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish. (more…)

Trojan Horse for Russian Defense Industry

By PravdaJanuary 4, 2011Weaponsamerican, antiaircraft guns, baghdad, black sea, cruising endurance, defense deals, drones, f 16 fighters, france, french weaponry, georgia, innovative technologies, Israel, konstantin sivkov, latin america, military hardware, mistral, mistral helicopter carriers, russia, russian navy, state of the art combat ships, trojan horse, united states, Venezuela, vessel

Russia has finally decided to purchase two Mistral helicopter carriers from France in the total amount of 1.37 billion euros. It is not the first time when Russia concludes defense deals with France. However, the Mistral deal is the largest one in Russia’s recent history when Russia purchased military hardware from a foreign state. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

By Guest PostOctober 7, 2010Technologyalex banks, august 2010, blogs, brazil, brazilians, Comscore, comscore social analytix, digital world, Facebook, internet user, latin america, ninth largest Internet market, orkut, social media, social networking market, Twitter, world

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

Google Sites, Facebook.com and Microsoft Sites Rank as Most-Visited Online Destinations in Chile

By Guest PostAugust 30, 20103 commentsTechnologyalejandro fosk, Chile, chileans, Comscore, Facebook, Google, latin america, media metrix, Microsoft, terra – telefonica

*comScore Releases Report: State of the Internet with a Focus on Chile*

Santiago, Chile August 30, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited Internet property in the market, reaching 95 percent of all Chileans online.

(more…)

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