Tag Archives: latin america

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

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Colombian Online Travel Sector Grows 25 Percent in the Past Year

*Despegar-Decolar Sites Ranks as Top Online Travel Destination*

Bogotá, Colombia, August 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study on the online travel market in Colombia. The study found that in the past year visitation to the Travel category increased 25 percent to reach 3.2 million unique visitors in Colombia, as more online users utilized the web to research and purchase travel. Despegar-Decolar Sites led as the top travel destination in Colombia reaching 453,000 unique visitors in June, followed by Expedia Inc. and Avianca.com.

“Nearly 1 in 4 online users in Colombia visited a travel site in June,” said Alejandro Fosk, comScore senior vice president for Latin America. “Travel sites have witnessed rapid visitor growth in the past year as more consumers embrace the online channel for their travel needs while brands continue to improve the user experience by upgrading site features. Given that more mature online markets around the globe see upwards of half of their online population frequenting travel sites, there is much potential for continued growth in Colombia’s online travel sector.” (more…)

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IBM Turns 100

*Chairman and CEO Samuel J. Palmisano Says Managing for the Long Term Will Drive Growth for Next 100 Years*

ARMONK, N.Y., – 16 Jun 2011: IBM today is marking the 100th anniversary of its founding on June 16, 1911. To celebrate the milestone, the company is releasing a book, “Making the World Work Better: The Ideas That Shaped a Century and a Company,” debuting a new film, “Wild Ducks,” and ringing the Opening Bell at the New York Stock Exchange.

During its first century, IBM has played a leading role in transforming business, science and society. The company’s history can be seen as a succession of key milestones – from investing in a research lab in the depths of the Great Depression, to developing the first hard disk drive that created the data storage industry, to working with the U.S. government to develop the Social Security System. It continued with such “big bets” as a radical new computing model, the System/360 mainframe; the invention of the UPC code; the invention of the IBM Personal Computer that launched the PC revolution; and the recent development of Watson, the computer that triumphed on the TV game show Jeopardy!. (more…)

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Asia Arms Itself to the Teeth

India became the world’s largest importer of arms during 2006-2010, a report from the Stockholm International Peace Research Institute said. The share of India’s world arms shipments made up nine percent. China’s share was evaluated at six percent. The list of other active arms importers includes South Korea (6%) and Pakistan (5%). The largest exporters of arms in the world are the USA, Russia and Germany.

According to SIPRI experts, Russia remains the primary supplier of arms and military hardware to India. Russia’s share in arms transfers to India during the recent five years was evaluated at 82 percent. (more…)

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Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users* 

*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*  

Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish.  (more…)

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Trojan Horse for Russian Defense Industry

Russia has finally decided to purchase two Mistral helicopter carriers from France in the total amount of 1.37 billion euros. It is not the first time when Russia concludes defense deals with France. However, the Mistral deal is the largest one in Russia’s recent history when Russia purchased military hardware from a foreign state. (more…)

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Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

*comScore Offers Complimentary Webinar: State of the Internet Colombia* 

Bogotá, Colombia, December 9, 2010 – comScore, Inc., a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent in the past year to reach 11.8 million unique visitors in September 2010. comScore will present the complete results of the study during a live, complimentary webinar: The State of the Internet Colombia, on Thursday, December 16. To register for the webinar, please visit: https://www1.gotomeeting.com/register/588462985 

“The online channel in Colombia has experienced expansive growth in the past year with more people accessing the Internet as part of their daily routine,” said Hugo Hernández, comScore country manager for Colombia. “As one of the fastest-growing online markets, Colombia offers significant potential for digital innovation and development as more industries, such as retail and travel, begin to integrate the online channel into their business strategies.”  (more…)

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comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain* 

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337  (more…)

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