Tag Archives: norteno

Yahoo! en Español and Ram Truck Launch ‘La Banda Ram’ — First Online Mexican Regional Music Channel

*New music website offers Latinos exclusive programming with a mix of music, blogs and video content*

MIAMI & AUBURN HILLS, Mich.–(BUSINESS WIRE)-– Yahoo! en Español, the premier digital media company, and the Ram Truck brand today announced the launch of La Banda Ram, the first dedicated Mexican regional music channel. Accessed from on Yahoo! en Español’s omg! site, La Banda Ram offers fans exclusive programming, music news, and lifestyle-relevant Ram Truck brand integration. The site debuts today and can be found at: es-us.omg.yahoo.com/la-banda-ram/

Focused on engaging the U.S. Latino audience with premium content, La Banda Ram connects consumers to an entertaining mix of music, blogs, exclusive photo content, originally produced video programming, and the latest news and updates from established and up-and-coming artists of the Norteño, Banda, Duranguense and Grupero regional music genres. (more…)

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