Like cleaning the lenses of a foggy pair of glasses, scientists are now able to use a technique developed by UCLA researchers and their European colleagues to produce three-dimensional images of breast tissue that are two to three times sharper than those made using current CT scanners at hospitals. The technique also uses a lower dose of X-ray radiation than a mammogram.
These higher-quality images could allow breast tumors to be detected earlier and with much greater accuracy. One in eight women in the United States will be diagnosed with breast cancer during her lifetime.
The research is published the week of Oct. 22 in the early edition of the journal Proceedings of the National Academy of Sciences. (more…)
Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market
London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)
It’s morning, deep in the Amazon jungle. In the still air innumerable leaves glisten with moisture, and fog drifts through the trees. As the sun rises, clouds appear and float across the forest canopy … but where do they come from? Water vapor needs soluble particles to condense on. Airborne particles are the seeds of liquid droplets in fog, mist, and clouds.
To learn how aerosol particles form in the Amazon, Mary Gilles of the Chemical Sciences Division at the U.S. Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab) and David Kilcoyne of the Lab’s Advanced Light Source (ALS) worked with Christopher Pöhlker of Germany’s Max Planck Institute for Chemistry (MPIC) as part of an international team of scientists led by MPIC’s Meinrat Andreae and Ulrich Pöschl. They analyzed samples of naturally formed aerosols collected above the forest floor, deep in the rainforest. (more…)
Amazon Appstore rollout across the EU is the latest in a series of additions that make Amazon the most complete end-to-end platform for developers looking to build, market and monetize their apps and games
SEATTLE & LUXEMBOURG–(BUSINESS WIRE)–Aug. 30, 2012– Amazon.com, Inc. today announced the launch of its Amazon Appstore in the U.K., Germany, France, Italy and Spain, giving European customers access to Amazon’s broad selection of quality Android apps with the convenience of shopping on Amazon from their Android phones and tablets. Customers can get the Amazon Appstore for their Android phones and tablets by visiting www.amazon.com/getappstore.
Amazon’s Appstore offers a great selection of games and apps, including local favorites like “Jamie Oliver’s 20 Minute Meals” and “Skyscanner,”established bestsellers like “Fruit Ninja” and “Cut the Rope,” and new apps from top-tier brands like Rovio and Glu Mobile. In addition to localized content and a localized mobile store for each specific country, European customers will have access to popular Amazon Appstore features like the “Free App of the Day,” which offers a paid app for free every day. Today’s Free App of the Day is the ad-free version of “Angry Birds.” All Free Apps of the Day are specially-selected for the Free App of the Day program. Apps and games purchased from Amazon can be used across a customer’s Android devices, enabling them to buy an app or game once and enjoy it everywhere. (more…)
A study conducted by scientists at the Max Planck Institute for Ornithology in Seewiesen, Germany has shown that the male members of a sandpiper population who spend less time sleeping are more successful at mating with females and have more offspring.
The sandpiper mating season takes place during the summer in the Arctic Circle, when the sun practically never goes down. Males of the species compete to impress females by fighting with each other, defending territory, and flying over the females while making a hooting sound.(more…)
New research from North Carolina State University shows that informal social networks play an important role when it comes to finding jobs in both the United States and Germany, but those networks are significantly more important for high-paying jobs in the United States – which may contribute to economic inequality.
“It is interesting to note that the open market system in the United States, with minimal labor regulations, actually sees people benefiting more from patronage – despite the expectation that open markets would value merit over social connections,” says Richard Benton, a Ph.D. student at NC State who co-authored the research. (more…)
EAST LANSING, Mich. — The secret to the deadly 2011 E. coli outbreak in Germany has been decoded, thanks to research conducted at Michigan State University.
The deadliest E. coli outbreak ever, which caused 54 deaths and sickened more than 3,800 people, was traced to a particularly virulent strain that researchers had never seen in an outbreak before. In the current issue of the academic journal PLoS ONE, a team of researchers led by Shannon Manning, MSU molecular biologist and epidemiologist, suggests a way to potentially tame the killer bacteria. (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
