COLUMBUS, Ohio – People aren’t very good at media multitasking – like reading a book while watching TV – but do it anyway because it makes them feel good, a new study suggests.
The findings provide clues as to why multitasking is so popular, even though many studies show it is not productive.
Researchers had college students record all of their media use and other activities for 28 days, including why they used various media sources and what they got out of it. (more…)
Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011
comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus
São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focusexamines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar(more…)
*Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012*
RESTON, VA, February 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. (more…)
The report reveals social technologies are helping families connect and enhance intergenerational relationships
WASHINGTON, D.C. — Feb. 7, 2012 — AARP and Microsoft Corp. today released “Connecting Generations,” a new research report that examines how people of all ages are using online communication and social networking to enhance their family relationships.(more…)
*Twitter and LinkedIn Mobile Audiences Doubled in Past Year*
LONDON, UK, 21 November 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011. (more…)
Mudah.my, Media Prima and Maybank Rank as Top Local Properties
Malaysians Spending 19 Percent More Time Watching Online Video in August versus Last Year
Kuala Lumpur, Malaysia, October 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found that Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market. The report also found that online video viewing continues to grow in Malaysia with the viewing audience climbing 8 percent in the past year, while average viewing minutes increased 19 percent, representing an additional hour of monthly viewing time. (more…)
*Co-Authored by WPI Computer Science Professor Craig Wills, Study Shows that Existing and Proposed Safeguards Against Leakage and Linking of Private Information are Inadequate*
A study of more than 100 popular websites used by tens of millions of people has found that three quarters directly leak either private information o r users’ unique identifiers to third-party tracking sites. The study, co-authored by Craig Wills, professor of computer science at Worcester Polytechnic Institute (WPI), also demonstrated how the leakage of private information by many sites, including email addresses, physical addresses, and even the configuration of a user’s web browser—so-called browser fingerprints—could permit tracking sites to link many disparate pieces of information, including browsing histories contained in tracking cookies and the contents of searches on health and travel sites, to create detailed profiles of individuals. (more…)
*BizSpark One startup Soundtrckr lets listeners discover, play and share music on their terms — alongside their friends.*
REDMOND, Wash. — April 27, 2011 — Soundtrckr, a BizSpark One startup, mashes Internet radio with social networking and location-awareness to help users create a soundtrack for their lives.
Sometimes, opportunity presents itself when least expected. That’s what Daniele Calabrese, founder and CEO of Soundtrckr, discovered as he boarded a plane bound to Philadelphia from Madrid. Calabrese was launching a new concept in radio called Soundtrckr, a geo-social Internet music service. In its infancy, Soundtrckr just needed the right connections to take it to the heights Calabrese was convinced it could reach. He sat down and met his seat mate. (more…)
