*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*
RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)
RESTON, VA, December 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearchanalysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 66.2 percent of searches conducted.
The November 2010 qSearch figures represent the third month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html(more…)
*Australians Watched Nearly 3 Hours of Online Video per Viewer at YouTube.com in October*
Sydney, Australia, December 6 , 2010 – comScore, Inc., a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of Australia’s Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month. The report also revealed that male online video viewers in Australia spend nearly double the amount of time viewing video compared to women. (more…)
*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*
Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337(more…)
*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*
Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrixservices. The data revealed that French internet users received more than 191 billion display ads during the quarter.
“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.”(more…)
RESTON, VA, November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearchanalysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.3 percent of searches conducted, an increase of 0.2 share points from September 2010.
The October 2010 qSearch figures represent the second month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html(more…)
*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership*
RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month.(more…)
*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*
RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLensservice, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)