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French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

By Guest PostNovember 29, 20101 commentTechnologyad metrix, canal plus, Comscore, delphine gatignol, display ads, display advertising, Facebook, france, french online display advertising market, Google, meetic, Microsoft, online display ad market, sfr, vivendi, webinar

*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*

Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.” (more…)

comScore Releases October 2010 U.S. Search Engine Rankings

By Guest PostNovember 18, 20101 commentTechnologyamericans, ask network, bing, Comscore, comscore qsearch, Google, google instant search, in-channel search, Microsoft, mywebsearch, u.s. search marketplace, us explicit core search market, Yahoo

RESTON, VA, November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.3 percent of searches conducted, an increase of 0.2 share points from September 2010.

The October 2010 qSearch figures represent the second month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html (more…)

comScore Releases October 2010 U.S. Online Video Rankings

By Guest PostNovember 15, 2010Technologyadap, americans, brightroll video network, Comscore, comscore video metrix, cwtv, Facebook, Google, hulu, online video content, tremor media video network, us internet users, vevo, viacom digital, video online, Yahoo, YouTube

*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership*

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month. (more…)

comScore Reports September 2010 U.S. Mobile Subscriber Market Share

By Guest PostNovember 3, 2010Technologyamericans, Comscore, comscore mobilens, digital world, Google, google android, lg, Microsoft, mobile subscribers, motorola, nokia, oems, operating system, original equipment manufacturers, rim, Samsung, smartphone, u.s. mobile phone, US

*Android Platform Now Reaches More than 1 in 5 U.S. Smartphone Subscribers*

RESTON, VA, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 23.5 percent market share, while RIM led among smartphone platforms with 37.3 percent market share. (more…)

Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

By Guest PostNovember 3, 2010Technologyad recession, christmas, Comscore, Facebook, Google, Microsoft, mike read, online advertising, online display ad market, telefonica europe, uk, uk internet users, uk online display advertising market, virgin group, webinar

*British Consumers Exposed to 221 Billion Display Ads During Q3 2010*

LONDON, UK, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago. (more…)

comScore Ranks Web Properties and Site Categories in Spain

By Guest PostOctober 26, 2010TechnologyComscore, comscore media metrix, el pais, Facebook, Google, grupo prisa, iberia, internet audience, jaime agullo, Microsoft, rcs media group, Social networking, spain, spanish internet users, spanish publishing house, terra telefonica, web properties, YouTube

*More Than 90 Percent of the Spanish Internet Population Uses the Web for Search and Social Networking*

MADRID, Spain, 26 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a ranking of the top ten Web properties and categories in Spain based on the comScore Media Metrix audience measurement service for September 2010. The data revealed that each of the top ten web properties in Spain have grown over the past year, with Facebook exhibiting the strongest growth with a 49 percent increase. The most visited categories in Spain were Portals, which reached 99.5 percent of the total Internet audience, Search/Navigation (92.1 percent reach) and Social Networking (90.1 percent reach). (more…)

The Rise of Google’s iCar

By Guest PostOctober 21, 2010Science, Technologyautomation, cars, collision avoidance system, darpa challenge, e550, georgia tech, golden gate bridge, Google, icar, lake tahoe, lombard street, mercedes benz, navigation, olivia coleman, pacific coast highway, pedestrian warning system, robotics, sebastian thrun, self-driving vehicles, software engineer, Technology, traffic fatalities, vision 2020, volvo s60, world health organization, zero-fatality

With the recent advancements in robotics, automation, navigation, and self-driving vehicles, all spurred on by the DARPA Challenge and the research at Georgia Tech among other programs, it’s no surprise to hear that Google has been working very hard on these same kinds of technology.

Sebastian Thrun, Distinguished Software Engineer at Google, recently announced on their blog that so far Google’s efforts to create a self-driving car have been largely successful, though he made it a point to say that the program was still very much in the experimental stages. (more…)

comScore Announces New Initiative For No Cost Tagging of Website Server Data with Media Metrix 360 in Hong Kong and Taiwan

By Guest PostOctober 21, 20101 commentTechnologyadvertising, asia-pacific, Comscore, digital economy, digital measurement solution, discuss, Google, hong kong, kevin huang, media metrix 360, Microsoft, networld technology limited, online channel, online measurement, oscar leung, taiwan, uwants, victor cheng, web usage, Yahoo

*comScore’s Unified Digital Measurement Approach Continues to Gain Industry Support*

*Yahoo! Sites Ranks as Top Internet Property in Hong Kong*

Hong Kong, October 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Hong Kong and Taiwan. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging their website server data, providing publishers of all sizes the ability to participate in this enhanced, unified approach to digital measurement. comScore also announced growing industry support of the comScore Media Metrix 360 measurement solution, with Discuss.com.hk and Uwants.com recently becoming the first Hong Kong-based publishers to participate in this approach. (more…)

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