Digital storytellers go behind-the-scenes to show how technology inspired Cesar Galindo’s spring 2014 collection preview.
REDMOND, Wash. – Digital storytellers go behind-the-scenes to show how technology inspired Cesar Galindo’s spring 2014 collection preview. (more…)
NEW ORLEANS, LA – 17 Sep 2013: At LinuxCon 2013 today, IBM announced plans to invest $1 billion (USD) in new Linux and open source technologies for IBM’s Power Systems servers. The investment aims to help clients capitalize on big data and cloud computing with modern systems built to handle the new wave of applications coming to the data center in the post-PC era.
Two immediate initiatives announced, a new client center in Europe and a Linux on Power development cloud, focus on rapidly expanding IBM’s growing ecosystem supporting Linux on Power Systems which today represents thousands of independent software vendor and open source applications worldwide. Specific details of both initiatives include: (more…)
Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance
London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that 
branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.
“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.” (more…)
With Bing Pulse, viewers become a part of the conversation.
REDMOND, Wash. — Sept. 16, 2013 — Bing.com and FOX News Channel (FNC) are teaming up on the Bing Pulse online voting tool, enabling viewers to share their opinions and reactions to news commentary in real time online at https://Bing.com/politics. With the new feature, viewers will have the opportunity to interact with the panel segment on FNC’s “Special Report with Bret Baier” (weeknights at 6 p.m. ET) to offer their feedback instantaneously.
“This is a first for evening news,” said Josh Gottheimer, general manager of Strategic and Special Projects at Microsoft Corp. “With the Bing Pulse, viewers get a seat at the table to weigh in on the discussion. It’s the perfect marriage of the Internet, Bing’s big data technology and television news programming.” (more…)
New Partnership with Viacom Brings Clips from Comedy Central’s The Daily Show with Jon Stewart, The Colbert Report, South Park and More to Yahoo
SUNNYVALE, Calif.–(BUSINESS WIRE)— Today, Yahoo debuted its Fall Comedy Lineup including all episodes of eight original web series, the entire Saturday Night Live clip archive and clips from Viacom’s Comedy Central and MTV shows, including The Daily Show with Jon Stewart, The Colbert Report, and more. More than 1,000 hours of comedy content and 5,000 clips are available today on mobile with a brand new Yahoo Screen app for iPad, iPhone and iPod touch (download here) and online on the refreshed Yahoo Screen desktop experience (https://screen.yahoo.com).
First announced at Yahoo’s 2013 Digital Content NewFront, the new comedy web shows feature top comedic talent including Jack Black in Ghost Ghirls, John Stamos in Losing It With John Stamos, Ed Helms and Zachary Levi in Tiny Commando, Cheryl Hines and Rachael Harris in We Need Help and many others in a variety of comedy genres. Adding to Yahoo’s comedy lineup is the entire 38-season archive of Saturday Night Live clips, along with clips from the current season. The Saturday Night Live clips and several of the new original shows will be available on Yahoo sites around the world. (more…)
PR professionals can improve public attitudes by communicating through Facebook during times of crisis
COLUMBIA, Mo. — Social networking sites have become incredibly popular in recent years, with Facebook now ranking as the third most popular website in the U.S. With so many people spending so much time on Facebook, public relations professionals are using the site more and more to communicate to the public. Now, researchers at the University of Missouri School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that is experiencing the crisis.
Seoyeon Hong, a doctoral candidate in the MU School of Journalism, along with co-author Bokyung Kim, a professor at Rowan University and former doctoral student at MU, created two fictional universities and gave participants news stories about organizational crises each university was experiencing. After the participants read the news stories, she measured their attitudes about each university and how severe they thought the crisis was. She then showed the participants Facebook posts from the universities’ main Facebook accounts which gave additional information and messages directly from the universities. Hong then measured the participants’ attitudes a second time and found that following the Facebook posts, attitudes toward the universities were significantly more positive than before participants read the posts. She also found that participants felt the crises were less severe following the Facebook posts. Hong believes these findings show the positive impact Facebook can make in crisis management efforts. (more…)
Armonk N.Y. – 05 Sep 2013: IBM today launched its comprehensive Digital Loan Processing platform which integrates the core lending business process with mobile applications and analytics, allowing lenders to transform the online experience for customers. Through this new solution, borrowers can now engage in real-time during every aspect of the loan application process: applying online, uploading documents, acting on inquiries and monitoring loan approval status – all from their smartphone or tablet device. (more…)
ARMONK, N.Y – 30 Aug 2013: IBM today announced it has completed the acquisition of CSL International, a leading provider of virtualization management technology for IBM’s zEnterprise System. CSL International was a privately held company headquartered in Herzliya Pituach, Israel. Financial terms were not disclosed.
The acquisition deepens the consolidation and cloud capabilities of IBM zEnterprise technology by offering simplified set up and management of the virtualization environment. CSL International’s CSL-Wave software enables clients to monitor and manage their z/VM and Linux on System z environments using a powerful drag and drop interface. The software will become part of the IBM zEnterprise portfolio in early 2014. (more…)
