Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.
NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)
Doing paperwork has proven to be unsustainable but also entirely cumbersome in recent years given the multiplication of smartphones, tablets and other mobile devices. From Australia to America, Canada to Kenya, a paradigm shift towards cloud computing is being felt in the world and this could only expedite the clamor for less paper consumption.
Tradespersons have progressively depended on cloud-based applications to manage invoicing, bookkeeping and other jobs instead of filling their dashboards with unnecessary clutter. In particular, most farmers have looked and used the Cloud for a chance to turn a profit and save the earth all at the same time. (more…)
Bing brings together tastemakers and experts to share insight on the intersection of beauty and functionality and how technology plays a role in modern design.
NEW YORK — Earlier this week, Bing gathered together a variety of taste makers and journalists at an intimate and interactive panel to discuss the convergence of design and technology. (more…)
NEW ORLEANS, LA – 17 Sep 2013: At LinuxCon 2013 today, IBM announced plans to invest $1 billion (USD) in new Linux and open source technologies for IBM’s Power Systems servers. The investment aims to help clients capitalize on big data and cloud computing with modern systems built to handle the new wave of applications coming to the data center in the post-PC era.
Two immediate initiatives announced, a new client center in Europe and a Linux on Power development cloud, focus on rapidly expanding IBM’s growing ecosystem supporting Linux on Power Systems which today represents thousands of independent software vendor and open source applications worldwide. Specific details of both initiatives include: (more…)
Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance
London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.
“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.” (more…)
With Bing Pulse, viewers become a part of the conversation.
REDMOND, Wash. — Sept. 16, 2013 — Bing.com and FOX News Channel (FNC) are teaming up on the Bing Pulse online voting tool, enabling viewers to share their opinions and reactions to news commentary in real time online athttps://Bing.com/politics. With the new feature, viewers will have the opportunity to interact with the panel segment on FNC’s “Special Report with Bret Baier” (weeknights at 6 p.m. ET) to offer their feedback instantaneously.
“This is a first for evening news,” said Josh Gottheimer, general manager of Strategic and Special Projects at Microsoft Corp. “With the Bing Pulse, viewers get a seat at the table to weigh in on the discussion. It’s the perfect marriage of the Internet, Bing’s big data technology and television news programming.” (more…)
New Partnership with Viacom Brings Clips from Comedy Central’s The Daily Show with Jon Stewart, The Colbert Report, South Park and More to Yahoo
SUNNYVALE, Calif.–(BUSINESS WIRE)— Today, Yahoo debuted its Fall Comedy Lineup including all episodes of eight original web series, the entire Saturday Night Live clip archive and clips from Viacom’s Comedy Central and MTV shows, including The Daily Show with Jon Stewart, The Colbert Report, and more. More than 1,000 hours of comedy content and 5,000 clips are available today on mobile with a brand new Yahoo Screen app for iPad, iPhone and iPod touch (download here) and online on the refreshed Yahoo Screen desktop experience (https://screen.yahoo.com).
First announced at Yahoo’s 2013 Digital Content NewFront, the new comedy web shows feature top comedic talent including Jack Black in Ghost Ghirls, John Stamos in Losing It With John Stamos, Ed Helms and Zachary Levi in Tiny Commando, Cheryl Hines and Rachael Harris in We Need Help and many others in a variety of comedy genres. Adding to Yahoo’s comedy lineup is the entire 38-season archive of Saturday Night Live clips, along with clips from the current season. The Saturday Night Live clips and several of the new original shows will be available on Yahoo sites around the world. (more…)
