Category Archives: Economy

Brand Loyalty Increases When Other Customers Look, Act Like Us

EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.

Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)

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Job Slowdown in April Halts Growth in Overall Confidence

ANN ARBOR, Mich.— Consumer confidence remained largely unchanged at improved levels in April as consumers were still hopeful about future job gains despite disappointing recent developments, according to economist Richard Curtin, director of the Thomson Reuters/University of Michigan Surveys of Consumers.

The Surveys, conducted by the U-M Institute for Social Research, have been monitoring consumer attitudes and expectations for over 60 years. (more…)

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On-the-job Deaths Hold Steady; Number of Burn Injuries Underreported

EAST LANSING, Mich. — The rate of workplace deaths in Michigan remained steady in 2011, as 141 workers died on the job compared with 145 in 2010, according to an annual report from Michigan State University.

The construction industry had the most deaths at 24, while the agriculture industry had the second most at 22, according to the Michigan Fatality Assessment and Control Evaluation program, or MIFACE. (more…)

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Power of Possibility

ARAMARK executive, industry experts share entrepreneurial lessons with students

Believe in the power of possibility. “Possibility for success, possibility to impact others, possibility to create jobs and contribute to your communities – the possibility of successful business ownership is real for you,” Christina Estrada told students in a keynote address at the sixth annual Hospitality and Entrepreneurship Summit held recently on the University of Delaware campus in Newark. (more…)

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Social Media a Key Tool for People Entering Today’s Job Market

Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.

With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)

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