Tag Archives: melanie wallendorf

UA Studies Social Dynamics in Post-Katrina New Orleans

Gifting during Mardi Gras in New Orleans fostered social cohesion, researchers found in a study.

In the immediate aftermath of a natural disaster, the focus is on physical repair and reestablishment of the market economy.

“But the moral economy – the relationships between people – also needs repair. In the case of Hurricane Katrina, residents’ sense of New Orleans as a connected community was damaged,” said Soldwedel Professor of Marketing Melanie Wallendorf of the University of Arizona Eller College of Management. (more…)

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