The motto of this site is to exchange knowledge and solutions. In my bid I will move forward to another important arena through this post. It is about exhibitions and managing your exhibition presence.
Exhibitions are important for any business. First stones for a successful exhibition presence are laid with a good exhibition stand design. Design should make you look different from the rest of the crowd and should be based on your niche business or product. There are custom and system stand design options. Professional stand designers can achieve the desired results with your stand designs.
As an exhibitor you need to have complete control of various facets such as booking hotels, hospitality for the clients, travel arrangements etc. All these facets are covered as a part of project management for exhibitions. The managers will book hotels and arrange for transportation to the location. This allows the businesses solely concentrate on meeting schedules and stock launch packages. As you can understand this is a very important list of activities and some reputed exhibition project management companies are doing it all. They have taken stand designing to the next level. Their services just start with designing the ideal stand.
Many businesses try to manage their exhibition presence with the help of their inhouse staff. They are partially correct in their thought process. Why should you pay when you have ample resources? But one point that you have missed out on is expertise. Your inhouse staff members are not experts in handling exhibition presence. They might have performed so-so in last couple of exhibitions. But performing average is not the best result for any business. When you are taking part in a leading exhibition you have to make sure that you are beating rest of exhibitors with your organised work and unique thought. This is where professional help counts. Any reputed exhibition project manager will take care of the bookings for spaces. Booking ideal spaces is crucial for success. The location of the stand defines whether it will have high footfall. Location should also complement the design of stand. They will also take care of other details such as storage and power.
Some of the leading names in exhibition project management allow their clients to stock stand parts and ship them to the desired location when the exhibition comes up. Their services will not end after shipping but they will offer complete set up services. It includes perfect lighting and other audio visual aid. They have technicians well equipped in providing perfect electrical connections. A stand design looks great when there is appropriate application of light. Exhibition project managers take care of this need. They will implement the proper colour and perfect variety of lights to capture attention of all attendees.
After the show has been done and dusted exhibition project managers will arrange for un-installation and packing of the stand parts. You can store this stand for further use too. As mentioned before many exhibition project management companies are offering stand storage facilities. This means you will not have to order for new stands every time there is an exhibition on the cards.
Indeed, there are many benefits of using exhibition project management for managing you presence in the leading exhibitions.
*Author Bio
Ericka Jonathon is a freelance content writer by profession. She finds immense pleasure in writing exhibition related article including exhibition project management.