Tag Archives: US

Enormous scale of Nile ‘mega lake’ revealed

The eastern Sahara Desert was once home to a 45,000 km2 freshwater lake similar in surface area to the largest in the world today.

A study led by the University of Exeter has revealed that the mega lake was probably formed more than one hundred thousand years ago in the White Nile River Valley in Sudan.

Dr Tim Barrows of the University of Exeter and colleagues used a dating approach based on exposure to cosmic rays to measure the amount of the isotope beryllium-10 in shoreline deposits. Its abundance can be used to calculate how long rocks or sediments have been exposed at the surface of the earth. (more…)

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MU Researcher’s Study of African Forest Elephants Helps Guide Research Efforts in the U.S.

Study finds that human occupation of an area may not contribute to population decline of an endangered species

COLUMBIA, Mo. – Conservation of a protected or endangered species requires frequent monitoring and the dynamic techniques biologists utilize to ensure the survival of threatened animals. Often, scientists study biodiversity at all levels—from genes to entire ecosystems. Currently, researchers at the University of Missouri are employing genotyping to study movement patterns of African forest elephants in protected and unprotected regions of Gabon to better understand how human occupation of these areas might affect elephants on the African continent. Genotyping is helping conservation biologists determine the best course of action to ensure biodiversity and the preservation of various species in the U.S. and abroad. (more…)

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Social Media Helps Users Embrace Differences and Provide Support to One Another, MU Study Finds

Lady Gaga enables followers to embrace their awkwardness while deepening the perceived relationship they feel they have with the celebrity

COLUMBIA, Mo. – According to recent statistics, more than 175 million tweets are sent daily, and 11 accounts are created every second on Twitter. One celebrity who boasts the highest amount of global subscribers is singer Lady Gaga who enjoys more than 40 million Twitter followers. Now, University of Missouri communication researchers have found that online social media gives users an outlet to embrace their differences and provide emotional support to others while deepening perceived relationships they feel they have with celebrities. (more…)

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comScore MMX Ranks Top 50 U.S. Desktop Web Properties for October 2013

Halloween and October Festivities See Six Retail Subcategories in the Top 10
Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown

RESTON, VA, November 22, 2013 – comScore, Inc., a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines. (more…)

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NASA Helps Melt Secrets of Great Lakes Ice

Two scientists from NASA and NOAA have developed a new space-based technique for monitoring the ice cover of the Great Lakes that is so accurate it can identify a narrow channel of open water cut through the ice by an icebreaker — even at night.

“In the dark, it’s difficult to read a map that’s right in front of you,” said Son Nghiem of NASA’s Jet Propulsion Laboratory, Pasadena, Calif., one of the developers of the new technique. “Yet we now have a way to use satellite radars almost 500 miles [800 kilometers] out in space to see through clouds and darkness and map ice across the Great Lakes.” (more…)

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Pacific Ocean Temperature Influences Tornado Activity in U.S., MU Study Finds

COLUMBIA, Mo. – Meteorologists often use information about warm and cold fronts to determine whether a tornado will occur in a particular area. Now, a University of Missouri researcher has found that the temperature of the Pacific Ocean could help scientists predict the type and location of tornado activity in the U.S.

Laurel McCoy, an atmospheric science graduate student at the MU School of Natural Resources, and Tony Lupo, professor and chair of atmospheric science in the College of Agriculture, Food and Natural Resources, surveyed 56,457 tornado-like events from 1950 to 2011. They found that when surface sea temperatures were warmer than average, the U.S. experienced 20.3 percent more tornados that were rated EF-2 to EF-5 on the Enhanced Fuijta (EF) scale. (The EF scale rates the strength of tornados based on the damage they cause. The scale has six category rankings from zero to five.) (more…)

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Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance

London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution that provides valuable campaign insights, such as audience verification, brand safety and ad viewability, whilst also offering in-flight campaign reporting and daily alerting for effective campaign management.

“We are delighted that Be On has selected comScore vCE as its digital campaign analytics platform, and look forward to working together to validate and optimise campaign performance on a global scale,” said Scott Joslin, VP International Advertising Effectiveness at comScore. “Our experience is based on analysing thousands of campaigns globally, and we are committed to providing our clients with the most advanced advertising solutions to deliver the campaign insights needed to maximise the value of their digital investments.”  (more…)

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Researchers shed light on MERS Coronavirus transmission

Epidemiology and gene sequencing technologies have been used by researchers in the UK, the Kingdom of Saudi Arabia, the US and Canada to show that the novel Middle East Respiratory Syndrome (MERS) coronavirus can spread between people in healthcare settings. The work is published in the New England Journal of Medicine.

The scientists, from the Saudi Arabian Ministry of Health, UCL, Wellcome Trust Sanger Institute, University of Toronto, University of Colorado and Johns Hopkins University, rapidly investigated and defined the epidemiology, transmission dynamics and genetic composition of the MERS-CoV cluster of 22 cases of healthcare-acquired MERS coronavirus infections from a recent outbreak in Al-Hasa, Eastern Province, Kingdom of Saudi Arabia. (more…)

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