Social Media Helps Users Embrace Differences and Provide Support to One Another, MU Study Finds
Lady Gaga enables followers to embrace their awkwardness while deepening the perceived relationship they feel they have with the celebrity
COLUMBIA, Mo. – According to recent statistics, more than 175 million tweets are sent daily, and 11 accounts are created every second on Twitter. One celebrity who boasts the highest amount of global subscribers is singer Lady Gaga who enjoys more than 40 million Twitter followers. Now, University of Missouri communication researchers have found that online social media gives users an outlet to embrace their differences and provide emotional support to others while deepening perceived relationships they feel they have with celebrities. (more…)