Tag Archives: data

Guidelines for Prostate Screening Widely Ignored, Study Finds

By Guest PostApril 25, 2012Healthberkshire hathaway, blood test, cancer specific mortality, ceo, controversial decision, data, dezheng huo, diagnosis, jim hu, john easton, los angeles, michael drazer, nhis, prostate cancer, prostate specific antigen, psa, psa screening, recommendation, sandip prasad, scott eggener, treatment, university of california, university of chicago, warren buffett

2008 recommendations from federal task force had no impact

New research confirms that the controversial decision by Warren Buffett – the 81-year-old CEO of Berkshire Hathaway – to undergo a blood test screening for prostate cancer despite his age is hardly unusual. Despite recommendations in 2008 from the United States Preventive Services Task Force against testing for prostate cancer in men aged 75 years or older, almost half of men in that age group continue to get screening tests.

In 2005, before the recommendations were released, 43 percent of men age 75 and above elected to take the prostate-specific antigen (PSA) test. In August 2008, the Task Force stated it “recommends against the service,” arguing “there is moderate or high certainty the service has no net benefit or that the harms outweigh the benefits.” (more…)

For Display Ads, Being Seen Matters More than Being Clicked

By Guest PostApril 24, 2012Technology2009 benchmark report, ad, click, Comscore, conversion, correlation analysis, data, display ad, impression, intent targeting company, keith pieper, kirby winfield, mediamind, online advertising, pretarget, spray and pray, study, vce, viewability, zero correlation

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

Cosmic Ray Mystery

By Guest PostApril 19, 2012Scienceactive galaxies, Antarctica, array of detector, australia, bakhtiyar ruzybayev, barbados, belgium, black hole, canada, charged particle, chris elliott, cosmic ray, cosmic ray protons, data, density of radiation, detector, earth, energy, fermi satellites, fireballs, francis halzen, gamma ray bursts, Germany, ghostly nature, glacial ice, grbs, greg sullivan, icecube, icetop, james roth, Japan, katie shirey, NASA, national science foundation, neutrinos, new zealand, nsf, production, proton, pyramid of giza, south pole, Sweden, swift, switzerland, telescope, thomas gaisser, universe, university of delaware, university of wisconsin, US

Massive detector homes in on cosmic ray production

IceCube, an international collaboration involving University of Delaware scientists, is shedding new light on cosmic ray production.

Although cosmic rays were discovered 100 years ago, their origin remains one of the most enduring mysteries in physics. Now, the IceCube Neutrino Observatory, a massive detector in Antarctica, is homing in on how the highest energy cosmic rays are produced. (more…)

Feelings of Immaturity Accompany Alcohol Misuse into Adulthood, Say MU Researchers

By Guest PostApril 17, 2012Culture, Generalage group, alcohol use, andrew littlefield, behavior, cocktail, data, kenneth sher, mature, mature out, peter pans, rachel winograd, sense of immaturity, university of missouri, young adult

*Discovery Could Improve Substance Abuse Treatment*

COLUMBIA, Mo. – Tipping back one too many cocktails during an individual’s early 20s doesn’t correlate to a personal sense of immaturity; however if this habit doesn’t stop as they reach age 30, young adults can feel psychologically underdeveloped, according to a University of Missouri study. Helping young adults acknowledge their mental impulse to “sober up” as they mature can improve substance abuse intervention programs.

“When a heavy drinking 30-year-old comes in for therapy and says he doesn’t feel like an adult, we can present this study and suggest that cutting back on alcohol could help him feel more mature,” said lead researcher Rachel Winograd, a doctoral student in psychology at MU. (more…)

U.S. Citizenship May Be Determined At Random

By Guest PostMarch 12, 2012Politicsact, americans, civics knowledge, data, fate, immigrant, immigration officer, immigration services, michigan state university, naturalization, noncitizenship, paula winke, sat, test, united states, us citizenship, uscis

EAST LANSING, Mich. — The fate of nearly half a million immigrants hoping for U.S. citizenship may have been determined randomly, at least in part, according to a new study by a Michigan State University researcher who found the high-stakes civics test isn’t a reliable measure of civics knowledge.

To be awarded citizenship, immigrants must correctly answer six of 10 questions on the verbally administered civics portion of the U.S. Naturalization Test, said Paula Winke, assistant professor of second language studies. (more…)

NASA Map Sees Earth’s Trees in a New Light

By Guest PostFebruary 19, 2012Environment, Scienceaustralia, caltech, carbon, carbon cycle, climate change, cloud, data, earth, effects of topography, eucalyptus, flowering plants, forest, forest canopy, forest habitat, global map of forest height, height, high resolution map, icesat, laser pulse measurements, lidar, light detection and ranging, marc simard, modis, monitor, NASA, new zealand, satellites, south latitude, southern tropical forests, Space, spatial modeling, spatial resolution, trmm sensors, vegetation, worldclim database

PASADENA, Calif. – A NASA-led science team has created an accurate, high-resolution map of the height of Earth’s forests. The map will help scientists better understand the role forests play in climate change and how their heights influence wildlife habitats within them, while also helping them quantify the carbon stored in Earth’s vegetation.

Scientists from NASA’s Jet Propulsion Laboratory, Pasadena, Calif.; the University of Maryland, College Park; and Woods Hole Research Center, Falmouth, Mass., created the map using 2.5 million carefully screened, globally distributed laser pulse measurements from space. The light detection and ranging (lidar) data were collected in 2005 by the Geoscience Laser Altimeter System instrument on NASA’s Ice, Cloud and land Elevation Satellite (ICESat). (more…)

‘Explorers’ Use Uncertainty And Specific Area of Brain

By Guest PostFebruary 11, 2012Scienceambiguity, architecture, bradley doll, brain, brown university, cognitive control, computational power, data, david badre, decision making strategy, explorers, function, functional architecture, mathematical model, michael frank, mri scanner, mystery, nicole long, nonexplorers, rostrolateral prefrontal cortex, status quo, thought process, uncertainty, virtual clock

*As they try to find the best reward among options, some people explore based on how uncertain they are about the outcome of the options. Those who employ that thought process, unlike people who use other strategies, uniquely harness the computational power of the rostrolateral prefrontal cortex, a new study finds.*

PROVIDENCE, R.I. [Brown University] — Life shrouds most choices in mystery. Some people inch toward a comfortable enough spot and stick close to that rewarding status quo. Out to dinner, they order the usual. Others consider their options systematically or randomly. But many choose to grapple with the uncertainty head on. “Explorers” order the special because they aren’t sure they’ll like it. It’s a strategy of maximizing rewards by discovering whether as yet unexplored options might yield better returns. In a new study, Brown University researchers show that such explorers use a specific part of their brain to calculate the relative uncertainty of their choices, while non-explorers do not. (more…)

3-D Laser Map Shows Earthquake Zone Before and After

By Guest PostFebruary 10, 2012Science2010 mexicali earthquake, 3d post earthquake image, agricultural fields, arizona state university, austin elliott, borrego fault, China, colorado river, colorado river delta, crust, data, davis, desert floor, earth science, earthquake, earthquake zone, earthscope, fault, fault behavior, fault rupture, fault surface ruptures, floodplain, geologist, greg anderson, indiviso fault, jing liu zeng, john fletcher, ken hudnut, laser pulses, lidar, light detection and ranging, magnitude, mexicali, Mexico, michael oskin, multi fault earthquake, national science foundation, ncalm, off fault deformation, orlando teran, pescadores fault, peter gold, post earthquake topography, pre earthquake, ramon arrowsmith, ridge, rock sample, san andreas, scarp, seismic hazard, seismic wave, united states, university of california

*Geologists learn how earthquakes change the landscape — down to a few inches*

Geologists have a new tool to study how earthquakes change the landscape–down to a few inches. It’s giving scientists insights into how earthquake faults behave.

In this week’s issue of the journal Science, a team of scientists from the United States, Mexico and China reports the most comprehensive before-and-after picture yet of an earthquake zone, using data from the magnitude 7.2 event that struck near Mexicali, Mexico, in April 2010. (more…)