Technology – Page 153 – Shamskm: A site to exchange knowledge and solutions

Hardware, Software Advances Help Protect Operating Systems From Attack

By Guest PostJanuary 30, 2011Technologybackbone of computer, compromise, efficient system, failure, function, hardware, normal function, operating system, os, restore an os, software, system call, web browser, xiaowei jiang, yan solihin

The operating system (OS) is the backbone of your computer. If the OS is compromised, attackers can take over your computer – or crash it. Now researchers at North Carolina State University have developed an efficient system that utilizes hardware and software to restore an OS if it is attacked.

At issue are security attacks in which an outside party successfully compromises one computer application (such as a Web browser) and then uses that application to gain access to the OS. For example, the compromised application could submit a “system call” to the OS, effectively asking the OS to perform a specific function. However, instead of a routine function, the attacker would use the system call to attempt to gain control of the OS. (more…)

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

By Guest PostJanuary 27, 2011Technologyad campaigns, brent bernie, canada, Comscore, comscore ars, creative strategy, digital advertisers, digital advertising campaigns, fair share benchmark, gian fulgoni, iab, market, tv

*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)

TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

By Guest PostJanuary 26, 2011Technologybrand advertising online, digital business analytics, digital life design, german internet users, online advertising

Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel

Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and comScore, Inc. presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined over the past few years, found that measuring campaign effectiveness using click-through rates (CTRs) alone under-values the ability of the online channel to build brands. (more…)

Yahoo! Reports Fourth Quarter 2010 Results

By Guest PostJanuary 25, 2011Technologyfourth-quarter revenue, Yahoo

*Fourth Quarter Revenue and Profitability Exceed Expectations;

Full Year 2010 Operating Income Doubles Year Over Year*

SUNNYVALE, California, January 25, 2011 – Yahoo! Inc. today reported results for the fourth quarter and full year ended December 31, 2010. (more…)

IBM Board Approves Regular Quarterly Cash Dividend

By Guest PostJanuary 25, 2011Technologyibm, quarterly cash dividend, st louis grand hotel, stockholders

ARMONK, N.Y. – 25 Jan 2011: The IBM board of directors today declared a regular quarterly cash dividend of $0.65 per common share, payable March 10, 2011 to stockholders of record February 10, 2011. With the payment of the March 10 dividend, IBM will have paid consecutive quarterly dividends every year since 1916. IBM also […]

Amazon Web Services Launches Amazon Simple Email Service

By Guest PostJanuary 25, 2011Technology42 entertainment, adam selipsky, Amazon, amazon ses, amazon simple email service, amazon sqs, amazon web services, api call, aws, bandwidth, data transfer, david geller, digital entertainment, elastic beanstalk, email sending service, eyejo, george cook, high quality email, internet service provider, isp, patrick lightbody

*Businesses can now simplify their bulk and transactional email communications with a cost-effective and easy-to-use email-sending service*

SEATTLE, Jan 25, 2011 (BUSINESS WIRE) — Amazon Web Services LLC (AWS), an Amazon.com company, today announced Amazon Simple Email Service (Amazon SES), a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required – businesses can utilize a free usage tier, and after that, enjoy low fees for the number of emails sent plus data transfer. To get started using Amazon SES, visit https://aws.amazon.com. (more…)

Russia’s Kaspersky Antivirus Company to Conquer US Market

By PravdaJanuary 22, 2011Technologyamerican market, anti intrusion, anti spam, anti spyware, anti-virus, antivirus vendor, avz antiviral toolkit, computer, computer security company, eugene kaspersky, Europe, ga, general atlantic, kaspersky anti virus, kaspersky internet security, kaspersky lab, kaspersky mobile security, kaspersky pure, kav, kis, mobile device, natalia kaspersky, private equity firm, russia

Russia’s computer security company Kaspersky Lab, the fourth-largest global antivirus vendor, sold a large shareholding to US-based private equity firm General Atlantic. GA will become the second-largest shareholder of the Russian company, giving Kaspersky Lab an opportunity to improve its positions on the US market. The financial details of the deal have not been exposed yet, although it reportedly goes about 15-17 percent of the shares of the Russian company evaluated at $200 million. (more…)

New Device May Revolutionize Computer Memory

By Guest PostJanuary 21, 2011Science, Technologydouble floating-gate, flash drives, server farms, unified device, volatile devices

Researchers from North Carolina State University have developed a new device that represents a significant advance for computer memory, making large-scale “server farms” more energy efficient and allowing computers to start more quickly. (more…)

Category Archives: Technology