Category Archives: Technology

TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

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Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel

Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and comScore, Inc. presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined over the past few years, found that measuring campaign effectiveness using click-through rates (CTRs) alone under-values the ability of the online channel to build brands. (more…)

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IBM Board Approves Regular Quarterly Cash Dividend

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ARMONK, N.Y. – 25 Jan 2011: The IBM board of directors today declared a regular quarterly cash dividend of $0.65 per common share, payable March 10, 2011 to stockholders of record February 10, 2011. With the payment of the March 10 dividend, IBM will have paid consecutive quarterly dividends every year since 1916.  IBM also […]

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Amazon Web Services Launches Amazon Simple Email Service

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*Businesses can now simplify their bulk and transactional email communications with a cost-effective and easy-to-use email-sending service*

SEATTLE, Jan 25, 2011 (BUSINESS WIRE) — Amazon Web Services LLC (AWS), an Amazon.com company, today announced Amazon Simple Email Service (Amazon SES), a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required – businesses can utilize a free usage tier, and after that, enjoy low fees for the number of emails sent plus data transfer. To get started using Amazon SES, visit https://aws.amazon.com. (more…)

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Russia’s Kaspersky Antivirus Company to Conquer US Market

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Russia’s computer security company Kaspersky Lab, the fourth-largest global antivirus vendor, sold a large shareholding to US-based private equity firm General Atlantic. GA will become the second-largest shareholder of the Russian company, giving Kaspersky Lab an opportunity to improve its positions on the US market. The financial details of the deal have not been exposed yet, although it reportedly goes about 15-17 percent of the shares of the Russian company evaluated at $200 million. (more…)

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comScore Releases December 2010 U.S. Online Video Rankings

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*VEVO Rakes in 50 Million Viewers One Year After Its Launch* 

RESTON, VA, January 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.  (more…)

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Amazon’s Kindle Digital Text Platform Extends 70 Percent Royalty Option to Books Sold to Canadian Customers

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*Authors and publishers can now earn more money on every book sold to Canadian customers Kindle Digital Text Platform changes name to Kindle Direct Publishing*

SEATTLE, Jan 21, 2011 (BUSINESS WIRE) — Amazon.com, Inc. today announced that the popular Kindle Digital Text Platform (DTP) is extending the 70 percent royalty option to include books sold to Canadian customers. This royalty option is available for books sold to Canadian customers from the Kindle Store for Kindle, Kindle 3G, Kindle DX, or one of the Kindle apps for iPad, iPhone, iPod touch, BlackBerry, PC, Mac, Windows Phones and Android-based devices. Kindle Digital Text Platform is also changing its name to Kindle Direct Publishing. (more…)

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