Don’t think media shapes how you behave? Think again, says Hope Schau, a UA associate professor of marketing.
Are you a Homer Simpson or a Dexter? How about a Clair Huxtable or a Carrie Bradshaw? Chances are you don’t think of yourself as a doughnut-loving oaf, a brilliant serial killer, an unflappable power-mom/lawyer nor a lovelorn fashionista.
But when you watch these characters on television, your brain is doing something you may not even realize, says University of Arizona associate professor of marketing Hope Jensen Schau: figuring out who you are. (more…)