Tag Archives: campaign

‘Hackathon’ teaches Chicago high school students the social power of Big Data

Like urban bike-sharing programs everywhere, Chicago’s Divvy must contend with a key problem: due to commuting patterns, some bike stations empty out fast while others fill up quickly, leaving no space for more drop-offs.

But such urban problems can be addressed with socially minded computer science, as a group of 50 Chicago high school students learned recently during a daylong conference at the University of Chicago. (more…)

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Business Promotional Products Explained – What They Are and How They Are Used

Business promotional products are any items that may be used to promote something about a business. That might be the whole brand – or it might be a specific product or message from within that brand.

Promotional items may be anything at all, as long as they are either directly branded or used in a way that has immediate relevance to a promotion or campaign. Such a promotion or campaign can be targeted for immediate return (as in a product launch) – or it can be a long term promotion, like getting workers within a company to wear branded protective clothing when they do a job. (more…)

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Despite First Debate Drubbing, Obama Can Rebound Against Romney

EAST LANSING, Mich. — A strong showing in the final two presidential debates could help Barack Obama regain some of the ground lost to Mitt Romney after the first verbal showdown in Denver, argues Michigan State University’s head debate coach.

While Obama clearly lost that debate, his performance was not bad enough to sink his campaign, said Will Repko, whose debate teams won national championships for MSU in 2004, 2006 and 2010. (more…)

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Which Ads Are Winners? Your Brain Knows Better Than You Do

Study on smokers’ brains may mark dawn of a new age in advertising

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.

Thirty smokers who were trying to quit watched television commercials from three advertising campaigns, which all ended by showing the phone number of the National Cancer Institute’s smoking-cessation hotline. They were asked which commercials they thought would be most effective; they responded that advertising campaigns “A” and “B” would be the best and “C” would be the worst. (more…)

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Safe Sleep Environments Key to Preventing Many Infant Deaths, MU Researcher Says

COLUMBIA, Mo. – Since 1992, the government’s Back-to-Sleep Campaign has encouraged parents to place infants on their backs to sleep. Still, more than 4,500 infants die unexpectedly during sleep each year in the United States. Now, a University of Missouri injury prevention researcher says that safe, separate sleep environments for infants are critical to preventing sudden unexpected infant deaths (SUIDs).

“Many of these SUIDs are due to unsafe sleep environments, and these deaths are totally preventable,” said Patricia Schnitzer, an associate professor in the MU Sinclair School of Nursing. “The safest place for infants to sleep is on their backs in their own cribs without soft bedding.” (more…)

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Performance Recalls Faculty Member’s Years As One of China’s ‘Sent-down’ Youth

In 1968, when Su Wei left his family behind and voluntarily joined the millions of urban youth who were being sent by Chinese leader Mao Zedong into the countryside to work the land as part of a “re-education” movement, his spirit was nearly broken.

As part of Mao’s “up to the mountains and down to the villages” campaign, initiated in 1968 to quell civil unrest during the Cultural Revolution, all urban 16-year-olds were commanded to travel to rural villages to be schooled in hard agricultural labor. More than 20 million teenagers were sent to work in the countryside, often devoting more than a decade of their lives to farm labor. Not only did this deprive them of a formal education, but parting from their families was a heart-wrenching experience for most of the youngsters. However, for then 15-year-old Su — now a senior lector in East Asian languages at Yale — leaving life in Guangzhou (Canton) represented an escape from an even more brutal life, and so he set off eagerly for the countryside even before he was required to do so. (more…)

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