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comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

By Guest PostMay 7, 2012Technologycomscore media metrix, comscore mobile metrix, comscore svp, mobile metrix, twitter mobile users

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing. (more…)

Advertisers: Think Twice Before Investing in Sponsorships

By Guest PostMay 5, 2012Technologyadvertiser, anna mcalister, aquafina, bottled water, brand, consumer, dasani, journal of advertising, michigan state university, old sponsor, olympic broadcasting, public relation, sponsorship, t bettina cornwell, university of oregon

EAST LANSING, Mich. — Companies that spend millions of dollars sponsoring events need to be careful how and when they spend that money, as often their return on investment is difficult to measure. And occasionally it even benefits their competitors.

In a paper recently published in the Journal of Advertising, a team of researchers led by a Michigan State University faculty member found that the average consumer may not have a clear memory for the current sponsor of an event, especially if this sponsor is taking over from another. (more…)

Microsoft Research Opens a Lab in New York City

By Guest PostMay 3, 2012Technologybing, christian borgs, cornell technion campus, cryptography, dan goldstein, david pennock, david rothschild, duncan watts, eric horvitz, jake hofman, jennifer chayes, john langford, manhattan, mayor, michael bloomberg, Microsoft, microsoft partner, new england, new york city, research lab, rick rashid, sharad goel, siddharth suri, sociology, tech hub, vowpal wabbit, xbox

New research lab will focus on computational and experimental social science, algorithmic economics, and machine learning, along with information retrieval.

NEW YORK CITY – In the two decades since the formation of Microsoft Research, the organization has grown from its beginnings on Microsoft’s corporate headquarters in Redmond, Wash., into a global research force with 12 labs across four continents — all devoted to advancing the state of the art in computing research and contributing cutting-edge advancements to Microsoft products.

Beginning May 3, that lab count increases to 13 with the creation of Microsoft Research New York City. (more…)

IBM Study Reveals Critical Shift in the Role of Chief Information Security Executives Globally

By Guest PostMay 3, 2012Technologyasia-pacific, ceos, chief attribute, cisos, david jarvis, Europe, evolution, ibm study, influencer, information security organization, it security, marc van zadelhoff, Technology

Analysis of 130+ interviews presents a new class of security chiefs; CISO role follows the evolution of CIO and CFO with more strategic organizational responsibilities

ARMONK, N.Y. – 03 May 2012: A new IBM study reveals a clear evolution in information security organizations and their leaders with 25 percent of security chiefs surveyed shifting from a technology focus to strategic business leadership role. (more…)

Yahoo! Small Business Launches Marketing Dashboard — A Free Offering That Changes the Way Small Businesses Manage Their Online Marketing and Reputation

By Guest PostMay 2, 2012Technologycustomer feedback, free tool, marketing dashboard, marketing results, small business owner, yahoo small business

SUNNYVALE, Calif. — Yahoo! Small Business today announced the launch of Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance, all in one place. (more…)

Uncollected Internet Sales Taxes Cost Missouri $468 Million Annually, MU Study Shows

By Guest PostMay 1, 2012Economy, TechnologyAmazon, brad fischer, business, california, congress, david valentine, e-commerce, internet, internet transaction, lobby, missouri, missouri legislator, online retailer, revenue, roy blunt, sales, sales tax, supreme court, university of missouri, us sales, wal-mart

MU researchers recommend legislative action to help local economy, state revenue

COLUMBIA, Mo. – Internet, or e-commerce, sales have increased over the past two decades, comprising nearly 17 percent of the total U.S. sales in 2009. However, many states, including Missouri, have no effective means of collecting taxes on those sales. Researchers at the University of Missouri Truman School of Public Affairs found that the state lost approximately $468 million annually in sales tax revenue during the past decade.

Federal law and U.S. Supreme Court rulings only allow states to levy sales taxes on a business with a physical presence in the state. For example, Amazon.com does not charge sales tax in Missouri because it is physically located in California. However, Wal-Mart charges sales tax, since it has stores in Missouri. In the study, researchers analyzed historical data on e-commerce activity and estimated that the state will miss out on $1.4 billion in potential revenue from 2011 to 2014. (more…)

Video Games Can Teach How To Shoot Guns More Accurately And Aim For The Head

By Guest PostMay 1, 2012Health, Technologyhead shots, shooting video game, video games, violent crimes, violent shooting games

COLUMBUS, Ohio – Just 20 minutes of playing a violent shooting video game made players more accurate when firing a realistic gun at a mannequin – and more likely to aim for and hit the head, a new study found. (more…)

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