Category Archives: Technology

comScore Releases April 2012 U.S. Online Video Rankings

Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed

RESTON, VA, May 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 157.7 million unique viewers, followed by Yahoo! Sites with 53.6 million, VEVO with 49.5 million, Facebook.com with 44.3 million and Microsoft Sites with 42.8 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 17 billion, followed by Hulu with 901 million and Yahoo! Sites with 742 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7.2 hours) and Hulu (3.8 hours) earning the highest average engagement among the top ten properties. (more…)

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First Academic Case Competition Proposes Novel Ways to Put IBM Watson to Work

University of Rochester Students Offer Game-Changing Ideas, Hone Analytics and Cognitive Computing Skills

ROCHESTER, NEW YORK (17 May 2012): The University of Rochester (UR) Simon School of Business and IBM today announced winners of the first Watson academic case competition. Part of a series for students studying a variety of academic concentrations, the competition develops new ideas for harnessing IBM Watson technology to solve daunting societal and business challenges while helping students advance technology and business skills for jobs of the future. (more…)

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New ‘Brandon Generator’ Adventure Fueled by Espressos, HTML5

Internet Explorer launches the second episode of “The Random Adventures of Brandon Generator,” an interactive animated Web series created by luminaries from the film and comic worlds – with a big assist from the audience.

REDMOND, Wash. – May 17, 2012 – A blocked writer, haunted by the cursor blinking cruelly on his blank laptop screen, blacks out in the midst of an epic espresso binge. He awakes to find prose, sketches and story ideas on his Dictaphone – none of which he can remember creating. (more…)

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People with Paralysis Control Robotic Arms using Brain-Computer Interface

A new study in Nature reports that two people with tetraplegia were able to reach for and grasp objects in three-dimensional space using robotic arms that they controlled directly with brain activity. They used the BrainGate neural interface system, an investigational device currently being studied under an Investigational Device Exemption. One participant used the system to serve herself coffee for the first time since becoming paralyzed nearly 15 years ago.

PROVIDENCE, R.I. [Brown University] — On April 12, 2011, nearly 15 years after she became paralyzed and unable to speak, a woman controlled a robotic arm by thinking about moving her arm and hand to lift a bottle of coffee to her mouth and take a drink. That achievement is one of the advances in brain-computer interfaces, restorative neurotechnology, and assistive robot technology described in the May 17 edition of the journal Nature by the BrainGate2 collaboration of researchers at the Department of Veterans Affairs, Brown University, Massachusetts General Hospital, Harvard Medical School, and the German Aerospace Center (DLR). (more…)

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China Takes Action to Stop Software Counterfeiting

Counterfeiter sentenced to more than seven years for manufacturing and distributing fake Microsoft products.

REDMOND, Wash., and BEIJING — The Chinese government has dealt a strong blow against intellectual property crime, penalizing counterfeiter Shang Yajun for copyright infringement and the sale of illegally manufactured registered trademarks. The 1st Intermediate People’s Court of Beijing upheld the Haidian District Court’s decision that sentenced Shang to seven years and six months imprisonment, representing the longest-ever criminal sentence in China for selling and distributing counterfeit software products.

In its July 2011 raid of storage facilities belonging to Shang, the Haidian District Public Security Bureau in Beijing confiscated more than 360,000 partially finished certificates of authenticity (COAs). Although product names and product identification had not been added yet, it is estimated that when finished and packed, their worth would be approximately 513.5 million RMB, or $79 million (U.S.). (more…)

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How Public Should Public Records Be? Increased Availability Sparks Privacy Concerns

Online technology has vastly increased citizens’ access to public records such as political campaign contributions and real estate transactions. But that explosion of information availability also sparks privacy concerns and may dampen some people’s willingness to engage in public activities, according to recent research.

Six researchers, including two from the University of Washington, co-authored the paper “Attitudes Toward Online Availability of U.S. Public Records.” It was presented at the Proceedings of the 12th Annual International Digital Government Research Conference in College Park, Md. An expanded version of the article will appear in a forthcoming issue of Information Polity. (more…)

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Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012

17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter

comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil

São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)

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Cloud Computing Security Benefits Dispel Adoption Barrier for Small to Midsize Businesses

Cloud services reduce time and money spent managing security and increase protection against cyberthreats, Microsoft study shows.

REDMOND, Wash. — Research released today by Microsoft Corp. shows that small and midsize businesses (SMBs) are gaining significant IT security benefits from using the cloud, according to a new Microsoft study in five geographies.

The study shows that 35 percent of U.S. companies surveyed have experienced noticeably higher levels of security since moving to the cloud.1 In addition, 32 percent say they spend less time worrying about the threat of cyberattacks. U.S. SMBs using the cloud also spend 32 percent less time each week managing security than companies not using the cloud. They are also five times more likely to have reduced what they spend on managing security as a percentage of overall IT budget. (more…)

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