Category Archives: Technology

China Takes Action to Stop Software Counterfeiting

Counterfeiter sentenced to more than seven years for manufacturing and distributing fake Microsoft products.

REDMOND, Wash., and BEIJING — The Chinese government has dealt a strong blow against intellectual property crime, penalizing counterfeiter Shang Yajun for copyright infringement and the sale of illegally manufactured registered trademarks. The 1st Intermediate People’s Court of Beijing upheld the Haidian District Court’s decision that sentenced Shang to seven years and six months imprisonment, representing the longest-ever criminal sentence in China for selling and distributing counterfeit software products.

In its July 2011 raid of storage facilities belonging to Shang, the Haidian District Public Security Bureau in Beijing confiscated more than 360,000 partially finished certificates of authenticity (COAs). Although product names and product identification had not been added yet, it is estimated that when finished and packed, their worth would be approximately 513.5 million RMB, or $79 million (U.S.). (more…)

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How Public Should Public Records Be? Increased Availability Sparks Privacy Concerns

Online technology has vastly increased citizens’ access to public records such as political campaign contributions and real estate transactions. But that explosion of information availability also sparks privacy concerns and may dampen some people’s willingness to engage in public activities, according to recent research.

Six researchers, including two from the University of Washington, co-authored the paper “Attitudes Toward Online Availability of U.S. Public Records.” It was presented at the Proceedings of the 12th Annual International Digital Government Research Conference in College Park, Md. An expanded version of the article will appear in a forthcoming issue of Information Polity. (more…)

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Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012

17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter

comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil

São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)

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Cloud Computing Security Benefits Dispel Adoption Barrier for Small to Midsize Businesses

Cloud services reduce time and money spent managing security and increase protection against cyberthreats, Microsoft study shows.

REDMOND, Wash. — Research released today by Microsoft Corp. shows that small and midsize businesses (SMBs) are gaining significant IT security benefits from using the cloud, according to a new Microsoft study in five geographies.

The study shows that 35 percent of U.S. companies surveyed have experienced noticeably higher levels of security since moving to the cloud.1 In addition, 32 percent say they spend less time worrying about the threat of cyberattacks. U.S. SMBs using the cloud also spend 32 percent less time each week managing security than companies not using the cloud. They are also five times more likely to have reduced what they spend on managing security as a percentage of overall IT budget. (more…)

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New x86 Solutions Optimized for Smarter Computing Workloads

Helps Reduce Complexity, Manage Costs, Maximize Client IT Investments

ARMONK, N.Y. – 14 May 2012: IBM today announced powerful new server solutions aimed at helping x86 clients accelerate the journey to Smarter Computing. Designed to support the requirements of fast-growing businesses, the new products give data center managers the speed, performance and flexibility they need to implement and manage new and existing workloads. (more…)

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Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!’s Vast Data and Designed to Significantly Improve Online Marketing Campaigns

Data Driven Best-in-Class Technology Uncovers Optimal Targeted Audiences at Scale in a Premium Media Ecosystem

NEW YORK — At Internet Week New York, Yahoo!, the premier digital media company, today announces Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry. Anticipated to be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.

Genome, designed to leverage data to improve advertiser ROI, can provide marketers with actionable insights enabling them to conduct campaigns that help meet their objectives, and overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques. Genome can help marketers organize and navigate the chaos of the data ecosystem while delivering results that can build brand value, increase conversion rates, and grow revenue. Genome combines the best of the technology, data, analytics and media from Yahoo! and interclick; from Yahoo! — premium media and unmatched user data with proven targeting capabilities— and interclick — unified technology stack, third-party data partnerships and expertise in analytics and audiences. (more…)

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Engagement with Online Video on the Rise in Germany

Germans Using Video on their Smartphone Grows 70 Percent Year on Year Hamburg, Germany, 14 May 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing […]

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Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO

Board Announces Settlement with Third Point LLC

SUNNYVALE, Calif. — Yahoo! Inc. today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (“Third Point”) to settle its pending proxy contest related to the Company’s 2012 annual meeting of shareholders. (more…)

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