17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter
comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil
São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)
Cloud services reduce time and money spent managing security and increase protection against cyberthreats, Microsoft study shows.
REDMOND, Wash. — Research released today by Microsoft Corp. shows that small and midsize businesses (SMBs) are gaining significant IT security benefits from using the cloud, according to a new Microsoft study in five geographies.
The study shows that 35 percent of U.S. companies surveyed have experienced noticeably higher levels of security since moving to the cloud.1 In addition, 32 percent say they spend less time worrying about the threat of cyberattacks. U.S. SMBs using the cloud also spend 32 percent less time each week managing security than companies not using the cloud. They are also five times more likely to have reduced what they spend on managing security as a percentage of overall IT budget. (more…)
Helps Reduce Complexity, Manage Costs, Maximize Client IT Investments
ARMONK, N.Y. – 14 May 2012: IBM today announced powerful new server solutions aimed at helping x86 clients accelerate the journey to Smarter Computing. Designed to support the requirements of fast-growing businesses, the new products give data center managers the speed, performance and flexibility they need to implement and manage new and existing workloads.(more…)
Data Driven Best-in-Class Technology Uncovers Optimal Targeted Audiences at Scale in a Premium Media Ecosystem
NEW YORK — At Internet Week New York, Yahoo!, the premier digital media company, today announces Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry. Anticipated to be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.
Genome, designed to leverage data to improve advertiser ROI, can provide marketers with actionable insights enabling them to conduct campaigns that help meet their objectives, and overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques. Genome can help marketers organize and navigate the chaos of the data ecosystem while delivering results that can build brand value, increase conversion rates, and grow revenue. Genome combines the best of the technology, data, analytics and media from Yahoo! and interclick; from Yahoo! — premium media and unmatched user data with proven targeting capabilities— and interclick — unified technology stack, third-party data partnerships and expertise in analytics and audiences. (more…)
Germans Using Video on their Smartphone Grows 70 Percent Year on Year Hamburg, Germany, 14 May 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing […]
SUNNYVALE, Calif. — Yahoo! Inc. today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (“Third Point”) to settle its pending proxy contest related to the Company’s 2012 annual meeting of shareholders.(more…)
Bing’s new user experience surfaces the best from the Web, friends and experts to help people do more.
REDMOND, Wash. – May 10, 2012 – Microsoft today unveiled a major update to its Bing search engine that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric.
With the new version of Bing, rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar. They can also view useful, action-oriented information via the new snapshot feature. And they can find what they’re looking for faster, with more relevant results and a refreshed user interface. All of this is presented in a new, three-column design that focuses on helping users take the leap from finding information to making quick, informed decisions. (more…)
T3D goes beyond Hen Hatch, places among top collegiate startups worldwide
T3D Nanotech, LLC, a high technology startup company spun off from patent pending nanotech research at the University of Delaware, was recently awarded $1,000 in UD’s Hen Hatch competition. But that award was preceded by another honor: selection to participate in the 2012 Rice Business Plan Competition (RBPC).
As the world’s largest and richest business plan competition, the RBPC supports the creation of new startup companies and brings together business and engineering students from the world’s top educational institutions with successful venture capital investors, entrepreneurs and business leaders.
Out of a pool of 1,600 applicants, T3D gained entry to the top 2.6 percent of just 42 teams invited to compete for more than $1.5 million in prizes. (more…)
