Technology – Page 105 – Shamskm: A site to exchange knowledge and solutions

Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!’s Vast Data and Designed to Significantly Improve Online Marketing Campaigns

By Guest PostMay 14, 2012Technologyaccuen media, advertiser roi, aol, billy beane, genome, interclick, internet week, josh jacobs, michele morelli, Microsoft, moneyball, new york, omnicom, online advertising, osm, rich riley, solution, Yahoo, yahoo data

Data Driven Best-in-Class Technology Uncovers Optimal Targeted Audiences at Scale in a Premium Media Ecosystem

NEW YORK — At Internet Week New York, Yahoo!, the premier digital media company, today announces Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry. Anticipated to be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.

Genome, designed to leverage data to improve advertiser ROI, can provide marketers with actionable insights enabling them to conduct campaigns that help meet their objectives, and overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques. Genome can help marketers organize and navigate the chaos of the data ecosystem while delivering results that can build brand value, increase conversion rates, and grow revenue. Genome combines the best of the technology, data, analytics and media from Yahoo! and interclick; from Yahoo! — premium media and unmatched user data with proven targeting capabilities— and interclick — unified technology stack, third-party data partnerships and expertise in analytics and audiences. (more…)

Engagement with Online Video on the Rise in Germany

By Guest PostMay 14, 2012TechnologyComscore, german internet, Germany, online video, users, video metrix

Germans Using Video on their Smartphone Grows 70 Percent Year on Year Hamburg, Germany, 14 May 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing […]

Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO

By Guest PostMay 13, 2012Technologyboard of directors, interim ceo, settlement agreement, yahoo board, yahoo inc

Board Announces Settlement with Third Point LLC

SUNNYVALE, Calif. — Yahoo! Inc. today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (“Third Point”) to settle its pending proxy contest related to the Company’s 2012 annual meeting of shareholders. (more…)

The ‘New’ Bing: Transforming Search from Finding to Doing

By Guest PostMay 10, 2012Technologybing, derrick connell, Facebook, gartner analyst, Google, hawaii, la bernardin restaurant, Microsoft, new bing, new feature, new york city, online, online services division, qi lu, ray valdes, relevancy, robert dietz, sally salas, search, stefan weitz, Technology, Twitter, web, web page, web search

Bing’s new user experience surfaces the best from the Web, friends and experts to help people do more.

REDMOND, Wash. – May 10, 2012 – Microsoft today unveiled a major update to its Bing search engine that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric.

With the new version of Bing, rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar. They can also view useful, action-oriented information via the new snapshot feature. And they can find what they’re looking for faster, with more relevant results and a refreshed user interface. All of this is presented in a new, three-column design that focuses on helping users take the leap from finding information to making quick, informed decisions. (more…)

Startup Success

By Guest PostMay 10, 2012Technologybiomolecular engineering, chief operating officer, collegiate startup, hen hatch, investor, jill royston, john rabolt, kathryn meier, peter millili, rbpc, sameer sathaye, scott jones, sean gilligan, t3d, t3d nanotech, technology startup, ulhas naik, university of delaware, venture capital, vinu krishnan

T3D goes beyond Hen Hatch, places among top collegiate startups worldwide

T3D Nanotech, LLC, a high technology startup company spun off from patent pending nanotech research at the University of Delaware, was recently awarded $1,000 in UD’s Hen Hatch competition. But that award was preceded by another honor: selection to participate in the 2012 Rice Business Plan Competition (RBPC).

As the world’s largest and richest business plan competition, the RBPC supports the creation of new startup companies and brings together business and engineering students from the world’s top educational institutions with successful venture capital investors, entrepreneurs and business leaders.

Out of a pool of 1,600 applicants, T3D gained entry to the top 2.6 percent of just 42 teams invited to compete for more than $1.5 million in prizes. (more…)

comScore Reports $44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending, Up 17 Percent vs. Year Ago

By Guest PostMay 9, 2012Technologycomputer software, Comscore, comscore chairman, digital content, ecommerce, economic recovery, gian fulgoni, retail survey, sales

comScore Chairman Gian Fulgoni to Present Update on Q1 2012 E-Commerce Trends in Upcoming Webinar

RESTON, VA, May 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth. (more…)

Using IBM Analytics, Santam Saves $2.4 Million in Fraudulent Claims

By Guest PostMay 9, 2012Technologyafrican continent, algorithmics, analytics software, anesh govender, clarity, fraud, fraud syndicate, i2, ibm, insurance company, olrac spsolutions, openpages, rich holada, risk, santam, South Africa, spss

Analytics Software Enhances Insurer’s Ability to Resolve Claims Faster

Johannesburg, South Africa – 09 May 2012: IBM today announced that Santam, South Africa’s leading short term insurance company, has saved $2.4 million on fraudulent claims in the first four months of using IBM business analytics software. The analytics software has enhanced Santam’s fraud detection capabilities and also enabled faster payouts for legitimate claims.

“IBM and OLRAC-SPSolutions have helped us build a solution that has not only transformed our claims processing methodology in terms of speed and efficiency, but also provides new insight which helps us identify false claims more quickly, which protects our business and customers,” said Anesh Govender, Head of Finance, Reporting and Salvage at Santam. “The solution has delivered a full return on investment and also helped uncover a motor insurance fraud syndicate in less than 30 days after the system went live.” (more…)

Yahoo! Board of Directors Forms Special Committee to Review CEO Academic Credentials

By Guest PostMay 8, 2012Technologyacademic credentials, alfred amoroso, bird, board of directors, boxer, ceo, drooks, john hayes, licenberg, los angeles, marella, nessim, scott thompson, sec, shareholders, terry bird, thomas mcinerney, wolpert, Yahoo

SUNNYVALE, Calif. –– The Board of Directors of Yahoo! Inc. today announced that it has formed a special committee to conduct a thorough review of CEO Scott Thompson’s academic credentials, as well as the facts and circumstances related to the review and disclosure of those credentials in connection with Thompson’s appointment as CEO.

The special committee is chaired by Alfred Amoroso, an independent director who joined the Board in February of this year. The other members of the special committee are John Hayes and Thomas McInerney, independent directors who joined the Board in April of this year. (more…)

Category Archives: Technology