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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

By Guest PostApril 30, 2012Politics, Technologyandrew lipsman, Barack Obama, Comscore, democrat, digital media, display ad, Facebook, impression, mitt romney, obama campaign, online, online advertising, political blogs, radio ads, republican, republican candidate, rick santorum, ricksantorum, social media election, talkingpointsmemo, traditional media, tv, Twitter, us presidential election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising

RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.

“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)

UCLA Researchers Combat Global Disease with a Cell Phone, Google Maps and a Lot of Ingenuity

By Guest PostApril 28, 2012Health, Technologyaydogan ozcan, bish program, cell phone, combat global disease, global mapping function, infectious disease, ozcan research group, rapid diagnostic tests, rdt reader platform, rdts

In the fight against emerging public health threats, early diagnosis of infectious diseases is crucial. And in poor and remote areas of the globe where conventional medical tools like microscopes and cytometers are unavailable, rapid diagnostic tests, or RDTs, are helping to make disease screening quicker and simpler. (more…)

Researchers Boost Efficiency of Multi-Hop Wireless Networks

By Guest PostApril 27, 2012Science, Technologyalgorithm, data access, data transmission, multi hop, node, parth pathak, rudra dutta, wireless network, wireless node

Multi-hop wireless networks can provide data access for large and unconventional spaces, but they have long faced significant limits on the amount of data they can transmit. Now researchers from North Carolina State University have developed a more efficient data transmission approach that can boost the amount of data the networks can transmit by 20 to 80 percent.

“Our approach increases the average amount of data that can be transmitted within the network by at least 20 percent for networks with randomly placed nodes – and up to 80 percent if the nodes are positioned in clusters within the network,” says Dr. Rudra Dutta, an associate professor of computer science at NC State and co-author of a paper on the research. The approach also makes the network more energy efficient, which can extend the lifetime of the network if the nodes are battery-powered. (more…)

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

By Guest PostApril 26, 2012Technologyacer picasso, amazon kindle, android tablet, apple ipad, california, Comscore, content, dell streak, device essentials product, digital device, florida, galaxy tab, illinois, internet traffic pattern, kindle fire, market, motorola xoom, non wifi traffic, serge matta, smartphone, tablets, texas, toshiba at100, udm data, us market, usage, verizon, web page

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement

RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.

“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)

IBM Advances Big Data Analytics with Acquisition of Vivisimo

By Guest PostApril 25, 2012Technologyairbus, analyze, apache hadoop, arvind Krishna, big data, big data technology, cloudera, data, defense intelligence agency, ibm, ibm analytics, john kealey, navigation software, Pennsylvania, petabytes, pittsburgh, quintillion bytes, us air force, velocity, vivisimo, volume

Armonk, N.Y. – 25 Apr 2012: IBM today announced a definitive agreement to acquire Vivisimo, a leading provider of federated discovery and navigation software that helps organizations access and analyze big data across the enterprise. Vivisimo is a privately held company based in Pittsburgh, Pennsylvania. Financial terms were not disclosed.

Vivisimo software excels in capturing and delivering quality information across the broadest range of data sources, no matter what format it is, or where it resides. The software automates the discovery of data and helps employees navigate it with a single view across the enterprise, providing valuable insights that drive better decision-making for solving all operational challenges. (more…)

Software You Can Eat: College Students Build Tool to Feed the Hungry

By Guest PostApril 24, 2012Technologyfeed the hungry, flashfood, imagine cup, imagine cup finals, microsoft technology, team flashfood

A team of Arizona State University Students won the U.S. Imagine Cup’s Software Design category with a program that takes uneaten restaurant and catered event meals and reroutes it to nearby families that would otherwise go without

REDMOND, Wash. — A team of students from Arizona State University aims to use Microsoft technology to get uneaten meals from restaurants and catered events to nearby families who would otherwise go hungry. (more…)

For Display Ads, Being Seen Matters More than Being Clicked

By Guest PostApril 24, 2012Technology2009 benchmark report, ad, click, Comscore, conversion, correlation analysis, data, display ad, impression, intent targeting company, keith pieper, kirby winfield, mediamind, online advertising, pretarget, spray and pray, study, vce, viewability, zero correlation

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

Robots Fighting Wars Could be Blamed for Mistakes on the Battlefield

By Guest PostApril 24, 2012Technology, Weaponshumanlike robot robovie, robot errors, robotic warfare, robotic warriors, robots fighting wars, robots hurt humans

As militaries develop autonomous robotic warriors to replace humans on the battlefield, new ethical questions emerge. If a robot in combat has a hardware malfunction or programming glitch that causes it to kill civilians, do we blame the robot, or the humans who created and deployed it? (more…)

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