A team of Arizona State University Students won the U.S. Imagine Cup’s Software Design category with a program that takes uneaten restaurant and catered event meals and reroutes it to nearby families that would otherwise go without
REDMOND, Wash. — A team of students from Arizona State University aims to use Microsoft technology to get uneaten meals from restaurants and catered events to nearby families who would otherwise go hungry.(more…)
New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions
SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)
As militaries develop autonomous robotic warriors to replace humans on the battlefield, new ethical questions emerge. If a robot in combat has a hardware malfunction or programming glitch that causes it to kill civilians, do we blame the robot, or the humans who created and deployed it?(more…)
Companies strike deal to split patents secured by Microsoft from AOL Inc.
REDMOND, Wash. and MENLO PARK, Calif. — April 23, 2012 — Microsoft Corp. and Facebook announced today a definitive agreement under which Microsoft will assign to Facebook the right to purchase a portion of the patent portfolio it recently agreed to acquire from AOL Inc. Facebook has agreed to purchase this portion for $550 million in cash.
In the initial AOL auction, Microsoft secured the ability to own or assign approximately 925 U.S. patents and patent applications plus a license to AOL’s remaining patent portfolio, which contains approximately 300 additional patents that were not for sale.As a result of today’s agreement, Facebook will obtain ownership of approximately 650 AOL patents and patent applications, plus a license to the AOL patents and applications that Microsoft will purchase and own. (more…)
Heading into the U.S. national finals, Microsoft’s signature technology competition has reached 1.25 million students worldwide over the past 10 years.
REDMOND, Wash. — April 20, 2012 — Across every industry — from healthcare to transportation and agriculture to infrastructure — the world has a never-ending need for inspired minds to find creative solutions that solve tough challenges. Yet it’s been estimated that 1 million science and engineering jobs will go unfilled in the U.S. alone over the next three to five years.
According to Mark Hindsbo, vice president of Microsoft’s U.S. Developer & Platform Evangelism Group, that’s why programs like the Imagine Cup are so important. Encouraging students to develop technology-based solutions for real-world issues, and inspiring them to pursue careers in science, technology, engineering and mathematics, has been the mission of Microsoft’s signature technology competition for the past decade. Hindsbo has been involved with the competition since its beginnings. Every year, he says, the judges are amazed by the contestants’ projects and enthusiasm. (more…)
Strong business demand drives double-digit operating income growth.
REDMOND, Wash. — Apr. 19, 2012 — Microsoft Corp. today announced quarterly revenue of $17.41 billion for the quarter ended Mar. 31, 2012, a 6% increase from the prior year period. Operating income was $6.37 billion, up 12% from the prior year period.(more…)
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
comScore Mobile Travel Advisor Reveals Latest Insights on Mobile Travelers
RESTON, VA, April 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their device to book air travel or hotel reservations.(more…)
Microsoft employees Erik Porter and Nathan Heskew built Rowi, a Twitter app that makes full use of Windows Phone’s social media capabilities. The duo just released version 2, they’re building a Windows 8 app, and Rowi is now among some of the most popular apps in the marketplace.
REDMOND, Wash. – April 17, 2012 – Rowi may sound like some kind of rare New Zealand bird (which actually, it is) but it’s also a popular new Twitter app for Windows Phone created by two Microsoft employees.
The moonlight creation of Erik Porter and Nathan Heskew, Rowi was developed to fully tap the social networking capabilities of the Windows Phone. Rowi lets Twitter users receive push notifications, and supports right-to-left (RTL) languages, the ability to pin Tweets to the Windows Phone start screen, and easier messaging and photo previews. (more…)
