*Meet the Force-sensitive fans who helped bring the Star Wars universe to life in “Kinect Star Wars,” the ultimate Jedi experience for Padawans of all ages.*
REDMOND, Wash. – Abby Lee walked into a Seattle toy store recently and purchased two LEGO Darth Vader alarm clocks, a Star Wars pop-up book, and a few LEGO speeder bikes. The bemused checkout clerk asked if she was going to a birthday party.
Android Captures Majority Share of U.S. Smartphone Market
RESTON, VA, April 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to grow its share in the U.S. smartphone market, crossing the 50-percent threshold in February to capture a majority share for the first time in its history.
OEM Market Share
For the three-month average period ending in February, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 19.4 percent share. Apple captured the #3 ranking in February with 13.5 percent of mobile subscribers (up 2.3 percentage points), followed by Motorola at 12.8 percent. HTC moved into the #5 position in February at 6.3 percent (up 0.4 percentage points). (more…)
Fans take center stage and become part of the action in new HTML5 music video.
REDMOND, Wash. — Fans of recording artist Jasmine Villegas have a new way to immerse themselves in her music as they become part of the new video for her hit song, “Just a Friend.” Villegas (known simply as Jasmine) partnered with Internet Explorer and the interactive storytellers at Digital Kitchen to create a highly interactive music video that tailors the experience to each viewer, giving everyone the opportunity to influence the outcome of the storyline, see their own Facebook photos throughout the video and even “talk” to Jasmine herself.(more…)
Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.
With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)
*Renewals include popular shows “Let’s Talk About Love,” “Reluctantly Healthy,” “Ultimate Surprises,” “Chow Ciao!,” and “Blue Ribbon Hunter”*
SUNNYVALE, Calif. — Following a successful first season of original premium Web shows targeted at women, Yahoo! Inc., the premier digital media company, today launches the second season of its women’s slate on Yahoo! Screen (https://screen.yahoo.com). The second season includes three new shows: “Style Studio with Rebecca Minkoff” hosted by the famed fashion designer (coming May 2012 ), “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launching today), and a new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012). Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman — all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW,” Yahoo!’s daily entertainment news show will continue as well. Plus, new shows will be added to the slate in the coming months. (more…)
*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*
NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)
Among terrorism scenarios that raise the most concern are attacks involving nuclear devices or materials. For that reason, technology that can effectively detect smuggled radioactive materials is considered vital to U.S. security.(more…)
Professor creates mini-musical celebrating video website
Joyce Hill Stoner, the Edward F. and Elizabeth Goodman Rosenberg Professor of Material Culture in the University of Delaware’s Department of Art Conservation, is an internationally respected scholar and paintings conservator who has a flair for showmanship as well.
Her latest entertainment production, an eight-minute musical in which the state of Delaware salutes YouTube, now is posted on that site for the world to see. Live for just a couple of days, the video already has attracted thousands of viewers. (more…)
