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Study: Including Ads in Mobile Apps Poses Privacy, Security Risks

By Guest PostMarch 27, 2012Technologyad libraries, Ads, ahmad reza sadeghi, android malware, apple, code, google play, internet, michael grace, mobile application, mobile networks, phone, privacy, rootsmart, security risk, tucson, wu zhou, xuxian jiang

Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers – which raises significant privacy and security concerns.

“Running code downloaded from the Internet is problematic because the code could be anything,” says Dr. Xuxian Jiang, an assistant professor of computer science at NC State and co-author of a paper describing the work. “For example, it could potentially launch a ‘root exploit’ attack to take control of your phone – as demonstrated in a recently discovered piece of Android malware called RootSmart.” (more…)

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

By Guest PostMarch 26, 2012Technologyad delivery, comscore study, cross media campaigns, major advertisers, vce charter study, viewable impressions

Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns

RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. (more…)

Three New Independent Directors Appointed to Yahoo! Board

By Guest PostMarch 25, 2012Technologyalfred amoroso, board, chairman, chief executive officer, daniel loeb, global advertising, harry wilson, john d hayes, maynard webb, patti hart, peter liguori, roy bostock, stockholders, thomas j mcinerney, Yahoo

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today announced that its Board appointed three new independent directors, effective April 5, 2012 : John D. Hayes, Executive Vice President and Chief Marketing Officer of American Express Company; Peter Liguori, former Chief Operating Officer of Discovery Communications, Inc. and former Chairman and President of Entertainment of Fox Broadcasting Network; and Thomas J. McInerney, the outgoing Chief Financial Officer of IAC/InterActiveCorp.

“Each of these individuals impressed the search committee with their demonstrable records of significant accomplishment at the highest levels of media, advertising and marketing, finance, including corporate finance and restructuring, and further insight into customers’ perspectives. Together, they bring a powerful mix of exactly the right ingredients to fuel Yahoo!’s forward momentum. Having thoroughly reviewed a broad range of highly qualified candidates and sought input from a number of major shareholders, the Committee enthusiastically recommended to the full Board the appointment of these three excellent directors,” said Patti Hart, chairman of the Board’s Nominating and Corporate Governance Committee, which conducted the search process. (more…)

YouTube Campaign Videos More Positive Than Television Ads

By Guest PostMarch 25, 2012TechnologyAds, jared wadley, John McCain, negative ads, Obama, partisan, political science, rob salmond, television, university of michigan, videos, YouTube, youtube videos

ANN ARBOR, Mich.—YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.

YouTube videos are more positive because they are narrowly targeted to the highly informed, high motivated, usually supportive people who view a candidate’s online video, said Rob Salmond, the study’s author and assistant professor of political science. (more…)

IBM Strengthens Presence in India with New Office in Ludhiana, Punjab

By Guest PostMarch 23, 2012Technologybranch office, capital chandigarh, great mind challenge, guwahati, ibm, India, jugdiep singh, largest technical contest, leaf, ludhiana, punjab, sps apollo hospital, territory executive, vivek malhotra

LUDHIANA, India – 23 Mar 2012: IBM today announced the opening of a new branch office in Ludhiana, Punjab as part of the company’s continued geographic expansion across India.

The Ludhiana branch is IBM’s seventh new office to be opened in India in the past 12 months after those in Coimbatore, Indore, Guwahati, Dehradun, Raipur and Visakhapatnam. IBM is currently focused on increasing its presence in smaller, rapidly developing cities as India’s regions play an increasingly important part in the country’s economic growth. (more…)

March Multi-Screen Madness: Smartphones and Tablets Drive 20 Percent of Web Traffic for First Round Games of NCAA Tournament

By Guest PostMarch 23, 2012Technology2012, Comscore, comscore device essentials, debbie bradley, media format, mobile device, ncaa tournament, olympics, on the go, sports content, super bowl, tournament game, web usage

*Sports Category Traffic Jumps 79 Percent on First Day of Tournament, with Smartphone and Tablet Growth Outpacing the Average*

RESTON, VA, March 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. (more…)

Web Tool, Phone App Pinpoint Tsunami Dangers, Quick Getaway Routes

By Guest PostMarch 23, 2012Environment, Technologyalaska, android, cascadia subduction zone, flood, iTunes, jan newton, Japan, jonathan allan, magnitude, megathrust earthquake, mynanoos, oregon, oregon coasts, pacific northwest, phone application, quake, smartphone app, tohoku, tool, tribal oral histories, tsunami, tsunami inundation, tsunami warning center, tsunami warnings, tsunamievac n, Washington, west coast, zones

A new online portal and smartphone app lets Washington and Oregon residents enter the addresses of their homes, schools, workplaces or kids’ day care centers to check if they’re in harm’s way should a tsunami hit.

Materials available via the tool or phone application can be used to map out evacuation routes for you, your family, employees or students so everyone is ready when danger arises. There’s a way to create a free account so users can map and save multiple locations and evacuation routes in one place. (more…)

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

By Guest PostMarch 22, 2012Technologybenchmark data, Comscore, eu5, european markets, france, Germany, hesham al jehani, intelligent online, italy, mobile, mobile industry, mobile news, secondary device, small screen, smartphone, spain, spanish smartphone, united kingdom

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

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