Category Archives: Technology

Web Tool, Phone App Pinpoint Tsunami Dangers, Quick Getaway Routes

A new online portal and smartphone app lets Washington and Oregon residents enter the addresses of their homes, schools, workplaces or kids’ day care centers to check if they’re in harm’s way should a tsunami hit.

Materials available via the tool or phone application can be used to map out evacuation routes for you, your family, employees or students so everyone is ready when danger arises. There’s a way to create a free account so users can map and save multiple locations and evacuation routes in one place. (more…)

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Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

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Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online

comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus

Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012 (more…)

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To Combat Identity Theft, Protect Computer

EAST LANSING, Mich. — Having a triple-threat combination of protective software on your computer greatly reduces your chances of identity theft, according to a study led by a Michigan State University criminologist.

In a survey of more than 600 people, the researchers found that computer users who were running antivirus, anti-adware and anti-spyware software were 50 percent less likely to have their credit card information stolen.

The study appears in the research journal Deviant Behavior. (more…)

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Go Inside ‘The Hunger Games’ Movie with Groundbreaking New IE9 Site

*Fans of the upcoming movie “The Hunger Games” can visit the fictional nation of Panem and immerse themselves into its futuristic Capitol city by visiting a new Internet Explorer 9 website powered by HTML5.*

REDMOND, Wash. – March 20, 2012 – The pages of the bestselling trilogy “The Hunger Games” introduced readers to a captivating set of characters living in a post-apocalyptic world, and on Friday the movie adaptation of the first book will bring that world to life.

Thanks to a partnership between Microsoft’s Internet Explorer team and Lionsgate, fans of The Hunger Games can dive in and experience the world of Panem and its opulent and oppressive Capitol city today. (more…)

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IBM Introduces New Predictive Analytics Services and Software to Reduce Fraud, Manage Financial Performance and Deliver Next Best Action

NEW YORK and LONDON – 20 Mar 2012: IBM today announced new consulting services and software that take the power of predictive analytics to new levels of impact for the highest-priority issues of C-suite decision makers. The new analytic offerings address the emerging opportunities of big data to manage financial operations, decrease fraud and nurture next-generation customer relationships. (more…)

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Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

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Microsoft Names Thom Gruhler as Corporate Vice President of Windows Phone Marketing

*Seasoned telecommunications leader will lead multidisciplinary effort to drive awareness and demand for Windows Phone devices, software and services.*

REDMOND, Wash. — March 19, 2012 — Microsoft Corp. today announced that Thom Gruhler will join the company as corporate vice president of Windows Phone Marketing.

“Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers,” said Terry Myerson, corporate vice president of the Windows Phone Division at Microsoft. “Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.” (more…)

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