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comScore Reports February 2012 U.S. Mobile Subscriber Market Share

By Guest PostApril 3, 2012Technologyamericans, apple, Comscore, google android, htc, mobile phone, mobilens data, motorola, Samsung, secondary device, us mobile

Android Captures Majority Share of U.S. Smartphone Market

RESTON, VA, April 3, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to grow its share in the U.S. smartphone market, crossing the 50-percent threshold in February to capture a majority share for the first time in its history.

OEM Market Share

For the three-month average period ending in February, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 19.4 percent share. Apple captured the #3 ranking in February with 13.5 percent of mobile subscribers (up 2.3 percentage points), followed by Motorola at 12.8 percent. HTC moved into the #5 position in February at 6.3 percent (up 0.4 percentage points). (more…)

Jasmine Villegas and Internet Explorer Invite Fans to Be Part of New Interactive Music Video Experience

By Guest PostApril 3, 2012Technologydigital kitchen, jasmine villegas, just a friend, music video

Fans take center stage and become part of the action in new HTML5 music video.

REDMOND, Wash. — Fans of recording artist Jasmine Villegas have a new way to immerse themselves in her music as they become part of the new video for her hit song, “Just a Friend.” Villegas (known simply as Jasmine) partnered with Internet Explorer and the interactive storytellers at Digital Kitchen to create a highly interactive music video that tailors the experience to each viewer, giving everyone the opportunity to influence the outcome of the storyline, see their own Facebook photos throughout the video and even “talk” to Jasmine herself. (more…)

Social Media a Key Tool for People Entering Today’s Job Market

By Guest PostApril 3, 2012Economy, General, Technologycommunication, Google, linkedIn, lisa severy, online presence, social media

Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.

With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)

Yahoo! Unveils New Web Shows Featuring Cat Deeley, Rebecca Minkoff, and Michael Yo; Renews Second Season of Successful Women’s Slate Programming

By Guest PostApril 2, 2012Technologyallison fishman, blue ribbon hunter, cameron mathison, cat deeley, chow ciao, fabio viviani, failure club, judy greer, morgan spurlock, niecy nash, omg, rebecca minkoff, reluctantly healthy, web shows, Yahoo, yahoo screen

*Renewals include popular shows “Let’s Talk About Love,” “Reluctantly Healthy,” “Ultimate Surprises,” “Chow Ciao!,” and “Blue Ribbon Hunter”*

SUNNYVALE, Calif. — Following a successful first season of original premium Web shows targeted at women, Yahoo! Inc., the premier digital media company, today launches the second season of its women’s slate on Yahoo! Screen (https://screen.yahoo.com). The second season includes three new shows: “Style Studio with Rebecca Minkoff” hosted by the famed fashion designer (coming May 2012 ), “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launching today), and a new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012). Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman — all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW,” Yahoo!’s daily entertainment news show will continue as well. Plus, new shows will be added to the slate in the coming months. (more…)

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

By Guest PostMarch 28, 2012TechnologyComscore, expo, frank findley, jessica thorpe, Media, share of choice, synergistic, user generated, video, video advertising, video content

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

Homeland Defense: Novel Radiation Surveillance Technology Could Help Thwart Nuclear Terrorism

By Guest PostMarch 28, 2012Technology, Weaponsnuclear surveillance, nuclear terrorism, radiation detection devices, radiationsurveillance technology, scintillation detector

Among terrorism scenarios that raise the most concern are attacks involving nuclear devices or materials. For that reason, technology that can effectively detect smuggled radioactive materials is considered vital to U.S. security. (more…)

Saluting YouTube

By Guest PostMarch 27, 2012Entertainment, Technologydame edna, dana herbert, delaware salutes youtube, james j weber, joyce hill stoner, musicals, plays, ron whittington, scott mason, showmanship, university of delaware, wilmington, YouTube

Professor creates mini-musical celebrating video website

Joyce Hill Stoner, the Edward F. and Elizabeth Goodman Rosenberg Professor of Material Culture in the University of Delaware’s Department of Art Conservation, is an internationally respected scholar and paintings conservator who has a flair for showmanship as well.

Her latest entertainment production, an eight-minute musical in which the state of Delaware salutes YouTube, now is posted on that site for the world to see. Live for just a couple of days, the video already has attracted thousands of viewers. (more…)

Report Captures Picture of Global Opportunity Divide for Largest Youth Population in History

By Guest PostMarch 27, 2012Technologyafrica, brazil, britain works, cape town, eastern daylight time, employment, global, imagine cup, international youth foundation, iyf, iyf program, jobs, mexican youths, Microsoft, monica njau, naadiya moosajee, nairobi, ngos, opportunity for action, planet, sawomeng, Science, South Africa, sub-saharan, Technology, Thailand, the atlantic, william reese, youths echo

*Youths echo findings from International Youth Foundation report, which urges actions to help young people succeed.*

REDMOND, Wash. — March 27, 2012 — The numbers are staggering: Our planet has the largest youth population ever, with more than 1 billion people aged 15 to 24, and the figure is racing to 1.5 billion by 2035, according to “Opportunity for Action,” a new report being released today from the International Youth Foundation (IYF). The report shows that while some youths are succeeding, millions of others are not because they don’t have access to the necessary education, skills and opportunities.

Microsoft commissioned the “Opportunity for Action” report to bring attention to the urgency of the global youth opportunity divide — the gap between those who have access to a good education and the technology, skills and connections to be successful, and those who do not. No region of the world escapes the unsettling picture captured by the report. In Brazil, approximately 40 percent of firms have difficulty finding qualified staff to fill job vacancies due to low-quality education. In Asia, 70 percent of working youths are engaged in the agricultural sector, where jobs are seasonal and offer no protections or access to safety nets. And in sub-Saharan Africa, youths are grossly under-employed, leaving 72 percent of young people living on less than two dollars per day. (more…)

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