Category Archives: Technology

Jasmine Villegas and Internet Explorer Invite Fans to Be Part of New Interactive Music Video Experience

Fans take center stage and become part of the action in new HTML5 music video.

REDMOND, Wash. — Fans of recording artist Jasmine Villegas have a new way to immerse themselves in her music as they become part of the new video for her hit song, “Just a Friend.” Villegas (known simply as Jasmine) partnered with Internet Explorer and the interactive storytellers at Digital Kitchen to create a highly interactive music video that tailors the experience to each viewer, giving everyone the opportunity to influence the outcome of the storyline, see their own Facebook photos throughout the video and even “talk” to Jasmine herself. (more…)

Read More

Social Media a Key Tool for People Entering Today’s Job Market

Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.

With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)

Read More

Yahoo! Unveils New Web Shows Featuring Cat Deeley, Rebecca Minkoff, and Michael Yo; Renews Second Season of Successful Women’s Slate Programming

*Renewals include popular shows “Let’s Talk About Love,” “Reluctantly Healthy,” “Ultimate Surprises,” “Chow Ciao!,” and “Blue Ribbon Hunter”*

SUNNYVALE, Calif. — Following a successful first season of original premium Web shows targeted at women, Yahoo! Inc., the premier digital media company, today launches the second season of its women’s slate on Yahoo! Screen (https://screen.yahoo.com). The second season includes three new shows: “Style Studio with Rebecca Minkoff” hosted by the famed fashion designer (coming May 2012 ), “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launching today), and a new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012). Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman — all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW,” Yahoo!’s daily entertainment news show will continue as well. Plus, new shows will be added to the slate in the coming months. (more…)

Read More

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

Read More

Homeland Defense: Novel Radiation Surveillance Technology Could Help Thwart Nuclear Terrorism

Among terrorism scenarios that raise the most concern are attacks involving nuclear devices or materials. For that reason, technology that can effectively detect smuggled radioactive materials is considered vital to U.S. security. (more…)

Read More

Saluting YouTube

Professor creates mini-musical celebrating video website

Joyce Hill Stoner, the Edward F. and Elizabeth Goodman Rosenberg Professor of Material Culture in the University of Delaware’s Department of Art Conservation, is an internationally respected scholar and paintings conservator who has a flair for showmanship as well.

Her latest entertainment production, an eight-minute musical in which the state of Delaware salutes YouTube, now is posted on that site for the world to see. Live for just a couple of days, the video already has attracted thousands of viewers. (more…)

Read More

Report Captures Picture of Global Opportunity Divide for Largest Youth Population in History

*Youths echo findings from International Youth Foundation report, which urges actions to help young people succeed.*

REDMOND, Wash. — March 27, 2012 — The numbers are staggering: Our planet has the largest youth population ever, with more than 1 billion people aged 15 to 24, and the figure is racing to 1.5 billion by 2035, according to “Opportunity for Action,” a new report being released today from the International Youth Foundation (IYF). The report shows that while some youths are succeeding, millions of others are not because they don’t have access to the necessary education, skills and opportunities.

Microsoft commissioned the “Opportunity for Action” report to bring attention to the urgency of the global youth opportunity divide — the gap between those who have access to a good education and the technology, skills and connections to be successful, and those who do not. No region of the world escapes the unsettling picture captured by the report. In Brazil, approximately 40 percent of firms have difficulty finding qualified staff to fill job vacancies due to low-quality education. In Asia, 70 percent of working youths are engaged in the agricultural sector, where jobs are seasonal and offer no protections or access to safety nets. And in sub-Saharan Africa, youths are grossly under-employed, leaving 72 percent of young people living on less than two dollars per day. (more…)

Read More

Study: Including Ads in Mobile Apps Poses Privacy, Security Risks

Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers – which raises significant privacy and security concerns.

“Running code downloaded from the Internet is problematic because the code could be anything,” says Dr. Xuxian Jiang, an assistant professor of computer science at NC State and co-author of a paper describing the work. “For example, it could potentially launch a ‘root exploit’ attack to take control of your phone – as demonstrated in a recently discovered piece of Android malware called RootSmart.” (more…)

Read More