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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

By Guest PostMarch 28, 2012TechnologyComscore, expo, frank findley, jessica thorpe, Media, share of choice, synergistic, user generated, video, video advertising, video content

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

Homeland Defense: Novel Radiation Surveillance Technology Could Help Thwart Nuclear Terrorism

By Guest PostMarch 28, 2012Technology, Weaponsnuclear surveillance, nuclear terrorism, radiation detection devices, radiationsurveillance technology, scintillation detector

Among terrorism scenarios that raise the most concern are attacks involving nuclear devices or materials. For that reason, technology that can effectively detect smuggled radioactive materials is considered vital to U.S. security. (more…)

Saluting YouTube

By Guest PostMarch 27, 2012Entertainment, Technologydame edna, dana herbert, delaware salutes youtube, james j weber, joyce hill stoner, musicals, plays, ron whittington, scott mason, showmanship, university of delaware, wilmington, YouTube

Professor creates mini-musical celebrating video website

Joyce Hill Stoner, the Edward F. and Elizabeth Goodman Rosenberg Professor of Material Culture in the University of Delaware’s Department of Art Conservation, is an internationally respected scholar and paintings conservator who has a flair for showmanship as well.

Her latest entertainment production, an eight-minute musical in which the state of Delaware salutes YouTube, now is posted on that site for the world to see. Live for just a couple of days, the video already has attracted thousands of viewers. (more…)

Report Captures Picture of Global Opportunity Divide for Largest Youth Population in History

By Guest PostMarch 27, 2012Technologyafrica, brazil, britain works, cape town, eastern daylight time, employment, global, imagine cup, international youth foundation, iyf, iyf program, jobs, mexican youths, Microsoft, monica njau, naadiya moosajee, nairobi, ngos, opportunity for action, planet, sawomeng, Science, South Africa, sub-saharan, Technology, Thailand, the atlantic, william reese, youths echo

*Youths echo findings from International Youth Foundation report, which urges actions to help young people succeed.*

REDMOND, Wash. — March 27, 2012 — The numbers are staggering: Our planet has the largest youth population ever, with more than 1 billion people aged 15 to 24, and the figure is racing to 1.5 billion by 2035, according to “Opportunity for Action,” a new report being released today from the International Youth Foundation (IYF). The report shows that while some youths are succeeding, millions of others are not because they don’t have access to the necessary education, skills and opportunities.

Microsoft commissioned the “Opportunity for Action” report to bring attention to the urgency of the global youth opportunity divide — the gap between those who have access to a good education and the technology, skills and connections to be successful, and those who do not. No region of the world escapes the unsettling picture captured by the report. In Brazil, approximately 40 percent of firms have difficulty finding qualified staff to fill job vacancies due to low-quality education. In Asia, 70 percent of working youths are engaged in the agricultural sector, where jobs are seasonal and offer no protections or access to safety nets. And in sub-Saharan Africa, youths are grossly under-employed, leaving 72 percent of young people living on less than two dollars per day. (more…)

Study: Including Ads in Mobile Apps Poses Privacy, Security Risks

By Guest PostMarch 27, 2012Technologyad libraries, Ads, ahmad reza sadeghi, android malware, apple, code, google play, internet, michael grace, mobile application, mobile networks, phone, privacy, rootsmart, security risk, tucson, wu zhou, xuxian jiang

Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers – which raises significant privacy and security concerns.

“Running code downloaded from the Internet is problematic because the code could be anything,” says Dr. Xuxian Jiang, an assistant professor of computer science at NC State and co-author of a paper describing the work. “For example, it could potentially launch a ‘root exploit’ attack to take control of your phone – as demonstrated in a recently discovered piece of Android malware called RootSmart.” (more…)

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

By Guest PostMarch 26, 2012Technologyad delivery, comscore study, cross media campaigns, major advertisers, vce charter study, viewable impressions

Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns

RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. (more…)

Three New Independent Directors Appointed to Yahoo! Board

By Guest PostMarch 25, 2012Technologycorporate governance committee, yahoo board restructuring, yahoo directors, yahoo governance changes, yahoo independent directors, yahoo management team

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today announced that its Board appointed three new independent directors, effective April 5, 2012 : John D. Hayes, Executive Vice President and Chief Marketing Officer of American Express Company; Peter Liguori, former Chief Operating Officer of Discovery Communications, Inc. and former Chairman and President of Entertainment of Fox Broadcasting Network; and Thomas J. McInerney, the outgoing Chief Financial Officer of IAC/InterActiveCorp. (more…)

YouTube Campaign Videos More Positive Than Television Ads

By Guest PostMarch 25, 2012TechnologyAds, jared wadley, John McCain, negative ads, Obama, partisan, political science, rob salmond, television, university of michigan, videos, YouTube, youtube videos

ANN ARBOR, Mich.—YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.

YouTube videos are more positive because they are narrowly targeted to the highly informed, high motivated, usually supportive people who view a candidate’s online video, said Rob Salmond, the study’s author and assistant professor of political science. (more…)

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