Tag Archives: comscore study

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

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Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns

RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. (more…)

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Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

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Study to Profile the Retail Brand Buying of Visitors to CPG Brand Websites and Uncover the Best Internet Destinations to Reach Specific Brand Buyers

RESTON, VA, Jan. 10, 2011 – Accenture, comScore, Inc., and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011.  (more…)

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