ARMONK, N.Y., Dec. 17, 2018 /PRNewswire/ — IBM (NYSE: IBM) announced today that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. (more…)
*Study to Profile the Retail Brand Buying of Visitors to CPG Brand Websites and Uncover the Best Internet Destinations to Reach Specific Brand Buyers*
RESTON, VA, Jan. 10, 2011 – Accenture, comScore, Inc., and dunnhumbyUSA today announced a groundbreaking initiative to 
help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011. (more…)
