ARMONK, N.Y., Dec. 17, 2018 /PRNewswire/ — IBM (NYSE: IBM) announced today that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. (more…)
Tag Archives: cpg
Global warming villain CO2 may have a surprisingly green future
The next frontier in the search for renewable energy lies less than two miles from where you are now.
Unless you’re reading this on the International Space Station.
Geothermal heat a mile or two deep in Earth’s crust is a potential source of energy that could be tapped by an unlikely carrier: carbon dioxide (CO2), the central villain in global warming. That energy, unlike solar and wind, could be easily turned on and off without the intermediate step of being stored in a battery. And it would be constant and reliable. (more…)
Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites
*Study to Profile the Retail Brand Buying of Visitors to CPG Brand Websites and Uncover the Best Internet Destinations to Reach Specific Brand Buyers*
RESTON, VA, Jan. 10, 2011 – Accenture, comScore, Inc., and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011. (more…)