Catalina Taps IBM Analytics to Aid in Digital Transformation
ARMONK, N.Y., Dec. 17, 2018 /PRNewswire/ — IBM (NYSE: IBM) announced today that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. (more…)