Category Archives: Technology

To Combat Identity Theft, Protect Computer

EAST LANSING, Mich. — Having a triple-threat combination of protective software on your computer greatly reduces your chances of identity theft, according to a study led by a Michigan State University criminologist.

In a survey of more than 600 people, the researchers found that computer users who were running antivirus, anti-adware and anti-spyware software were 50 percent less likely to have their credit card information stolen.

The study appears in the research journal Deviant Behavior. (more…)

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Go Inside ‘The Hunger Games’ Movie with Groundbreaking New IE9 Site

*Fans of the upcoming movie “The Hunger Games” can visit the fictional nation of Panem and immerse themselves into its futuristic Capitol city by visiting a new Internet Explorer 9 website powered by HTML5.*

REDMOND, Wash. – March 20, 2012 – The pages of the bestselling trilogy “The Hunger Games” introduced readers to a captivating set of characters living in a post-apocalyptic world, and on Friday the movie adaptation of the first book will bring that world to life.

Thanks to a partnership between Microsoft’s Internet Explorer team and Lionsgate, fans of The Hunger Games can dive in and experience the world of Panem and its opulent and oppressive Capitol city today. (more…)

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IBM Introduces New Predictive Analytics Services and Software to Reduce Fraud, Manage Financial Performance and Deliver Next Best Action

NEW YORK and LONDON – 20 Mar 2012: IBM today announced new consulting services and software that take the power of predictive analytics to new levels of impact for the highest-priority issues of C-suite decision makers. The new analytic offerings address the emerging opportunities of big data to manage financial operations, decrease fraud and nurture next-generation customer relationships.

Based on experiences drawn from more than 20,000 analytics engagements, the new solutions combine innovations developed by IBM Research with new predictive technologies from dozens of companies IBM has acquired. (more…)

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Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

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Microsoft Names Thom Gruhler as Corporate Vice President of Windows Phone Marketing

*Seasoned telecommunications leader will lead multidisciplinary effort to drive awareness and demand for Windows Phone devices, software and services.*

REDMOND, Wash. — March 19, 2012 — Microsoft Corp. today announced that Thom Gruhler will join the company as corporate vice president of Windows Phone Marketing.

“Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers,” said Terry Myerson, corporate vice president of the Windows Phone Division at Microsoft. “Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.” (more…)

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comScore Releases February 2012 U.S. Online Video Rankings

*Hulu Streams Record 1.5 Billion Videos Ads in February*

RESTON, VA, March 16, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties. (more…)

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Yahoo! to Deepen UK Content with Launch of Yahoo! Contributor Network

Looking to recruit writers in parenting, fashion, beauty, technology, movies and showbiz to enhance key verticals

LONDON –– Yahoo!, the premier digital media company, today launched Yahoo! Contributor Network in the UK — a platform for crowdsourced content that will expand Yahoo!’s quality content in key editorial segments as well as offering freelancers, bloggers and writers the potential of paid work that reaches a potential monthly audience of over 26 million** (more…)

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A Passion for Privacy: Three Chief Privacy Officers Reflect on a Decade of Work Creating a More Trustworthy Computing Ecosystem

*As the proliferation of devices and cloud services expands the amount of data becoming available globally, Microsoft’s chief privacy officers have focused on developing policies, processes and technologies to help protect users’ personal information.*

REDMOND, Wash. — A mountain climber turned database whiz. A customer loyalty manager for one of the world’s largest banks. A quality assurance and risk management consultant.

The career arcs that led Richard Purcell, Peter Cullen and Brendon Lynch to Microsoft couldn’t have been more different. Yet, in their own unique way, each path was preparation for serving as the corporate privacy officer of one of the world’s largest software and services companies. (more…)

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