Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011
comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus
São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focusexamines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar(more…)
*Seasoned telecommunications leader will lead multidisciplinary effort to drive awareness and demand for Windows Phone devices, software and services.*
REDMOND, Wash. — March 19, 2012 — Microsoft Corp. today announced that Thom Gruhler will join the company as corporate vice president of Windows Phone Marketing.
“Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers,” said Terry Myerson, corporate vice president of the Windows Phone Division at Microsoft. “Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.” (more…)
*Hulu Streams Record 1.5 Billion Videos Ads in February*
RESTON, VA, March 16, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties. (more…)
Looking to recruit writers in parenting, fashion, beauty, technology, movies and showbiz to enhance key verticals
LONDON –– Yahoo!, the premier digital media company, today launched Yahoo! Contributor Network in the UK — a platform for crowdsourced content that will expand Yahoo!’s quality content in key editorial segments as well as offering freelancers, bloggers and writers the potential of paid work that reaches a potential monthly audience of over 26 million**(more…)
*As the proliferation of devices and cloud services expands the amount of data becoming available globally, Microsoft’s chief privacy officers have focused on developing policies, processes and technologies to help protect users’ personal information.*
REDMOND, Wash. — A mountain climber turned database whiz. A customer loyalty manager for one of the world’s largest banks. A quality assurance and risk management consultant.
The career arcs that led Richard Purcell, Peter Cullen and Brendon Lynch to Microsoft couldn’t have been more different. Yet, in their own unique way, each path was preparation for serving as the corporate privacy officer of one of the world’s largest software and services companies. (more…)
*Original video series chronicles the lives of six American families; viewers offer their ideas and solutions for the issues facing Americans today*
SUNNYVALE, Calif. — Yahoo! News, the #1 online news destination, today announced the launch of “Remake America,” a new weekly video series that follows the lives of six real families as they strive to get back on track towards achieving “the American dream.” Yahoo! News is putting citizens at the forefront of elections coverage by following the personal stories of real Americans throughout the year and enabling citizens to propose solutions to the challenges and opportunities facing our nation through social channels and tools. The reality series will offer a lens, through the eyes of real families, into the political issues at the forefront of the 2012 elections, including the impact of unemployment, healthcare, veteran affairs, and the housing market.
“Remake America,” an original Yahoo! series in collaboration with Trium, aims to spark a national conversation among Yahoo!’s audience of more than 170 million users in the United States1 around the issues American families face every day. The series will offer the Yahoo! community an opportunity to join the discussion by offering their own solutions and guidance. Comments, personal stories, and anecdotes can all be posted on the “Remake America” conversations page and America will be able to follow these families through social media. During the program, Yahoo! News and ABC News experts will work with the “Remake America” families through specific situations, offering direct advice and tips that will help them break through roadblocks and create life-changing solutions. (more…)
• Researchers invent novel technique by fabricating tiny holes in a single quarter-inch chip to boost data transfer rates
• Until now, it was not possible to transport terabits of data for existing parallel optical communications technology
• New prototype compactly and efficiently delivers ultra-high interconnect bandwidth to power future supercomputer and data center applications
LOS ANGELES – 08 Mar 2012: IBM scientists today will report on a prototype optical chipset, dubbed “Holey Optochip”, that is the first parallel optical transceiver to transfer one trillion bits – one terabit – of information per second, the equivalent of downloading 500 high definition movies. The report will be presented at the Optical Fiber Communication Conference taking place in Los Angeles. (more…)
*Males Showed 3x Higher Engagement with Online Content Videos than Females*
LONDON, UK, 7 March 2012 – comScore, Inc., a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.
YouTube Helps Propel Google Sites as Top Online Video Destination 34.2 million UK internet users saw a total of nearly 8.4 billion videos for 58.8 billion minutes in January. While the size of the UK online video audience has not grown in the past six months, the number of videos viewed has grown 28 percent while the total time users spent engaging with online video grew 42 percent, suggesting that online video viewers continue to become more engaged over time. (more…)
Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)