*Music videos could play an influential role in young viewers’ development*
COLUMBIA, Mo. — Popular music videos have been criticized as having misogynistic messages and images. While more female music artists have gained visibility and created successful “brands” in recent years, critics argue that many of these artists are pushing the boundaries of acceptable norms with regard to race, gender and sexuality in popular culture. (more…)
Fans take center stage and become part of the action in new HTML5 music video.
REDMOND, Wash. — Fans of recording artist Jasmine Villegas have a new way to immerse themselves in her music as they become part of the new video for her hit song, “Just a Friend.” Villegas (known simply as Jasmine) partnered with Internet Explorer and the interactive storytellers at Digital Kitchen to create a highly interactive music video that tailors the experience to each viewer, giving everyone the opportunity to influence the outcome of the storyline, see their own Facebook photos throughout the video and even “talk” to Jasmine herself.(more…)
*UCLA students set organic chemistry to music, from Beatles to Lady Gaga*
By now, the word is out at UCLA that undergraduates in Neil Garg’s organic chemistry course produce clever, creative music videos as an extra-credit assignment. The bigger secret may be just how much chemistry they learn by doing so, as none of them are chemistry majors and most admit they didn’t like chemistry when the class started.
It’s a little too soon to say which music video will be this year’s sensation. A strong candidate is “We’re Yours” by the Gargonauts — Rachel Stafford-Lewis, Myan Pham, Ali Lanewala and Jordan Halfman — which achieves the desired trifecta of excellent chemistry in a video that sounds and looks great. But unlike last year, when one video, “Chemistry Jock” — which has become the gold standard of the genre, with 38,000 YouTube views and many fans — ran away from the competition, this year’s field is much deeper. (more…)
