Bryan Carter, a UA assistant professor of Africana studies, is among faculty members in the arts and humanities more readily employing consumer-based technologies in educational, creative, interdisciplinary and engaging ways.
Take a guess – what are the most common uses for devices like smartphones?
Earlier this year, the UK-based mobile network O2 reported that, on average, people use their smartphones to access the Internet, communicate via social media and listen to music. Other popular uses, as explained by an article in The Telegraph, include playing games and making phone calls. (more…)
Less than half of organizations analyzing external data; only 43 percent looking at social media for deeper understanding about consumer preferences
Lack of advanced analytics skills for tackling unstructured data biggest challenge
ARMONK, N.Y. and OXFORD – 17 Oct 2012: A new global report released today by IBM and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media.
One reason is that many organizations are struggling to address and manage the uncertainty inherent within certain types of data, such as the weather, the economy, or the sentiment and truthfulness of people expressed on social networks. In the survey, respondents questioned their ability to trust comments, reviews, tweets and other forms of freely offered opinions online. While uncertain, social media data still contains valuable information. Organizations need to embrace and manage data uncertainty and determine how to use it to their advantage. (more…)
Michelle Bayefsky hopes that London’s future will be filled with elm trees.
The Yale junior spent part of her summer in that city helping to ensure that will be the case.
An International Bulldogs Internship allowed Bayefsky the opportunity to work for an environmental charity called The Conservation Foundation, which among other initiatives is engaged in a project to re-establish elm tree populations in the United Kingdom (U.K.). For Bayefsky, the experience was not only an introduction to environmental work, but also confirmed that small actions can sometimes have a big impact. (more…)
Blanket bogs, which provide vital habitats for a unique range of plants, birds, small mammals, reptiles and amphibians, are at risk of declining as a result of climate change.
Research by the Universities of Exeter and Bristol in the UK and Macquarie University in Australia, published in the journal Nature Climate Change, shows for the first time how rising temperatures will threaten these sensitive ecosystems.
The study highlights the urgency of developing a plan to protect these important habitats.
Found in wet, coastal areas of high latitude regions, blanket bogs cover around 700,000 hectares of land in the UK, much of it designated as a Site of Special Scientific Interest (SSSI). Blanket bogs are found in the north and west of the UK, extending from Devon in the south to Shetland in the north, and it has been estimated that 10 to15 per cent of the world’s blanket bog occurs in Britain. As well as being crucial in supporting wildlife, blanket bogs also capture and store large amounts of carbon, helping to mitigate against climate change, and reduce the risk of flooding, by slowing down water flow. With some blanket peat being over 9,000 years old, they also hold historically-significant archaeological material. (more…)
Amazon Appstore rollout across the EU is the latest in a series of additions that make Amazon the most complete end-to-end platform for developers looking to build, market and monetize their apps and games
SEATTLE & LUXEMBOURG–(BUSINESS WIRE)–Aug. 30, 2012– Amazon.com, Inc. today announced the launch of its Amazon Appstore in the U.K., Germany, France, Italy and Spain, giving European customers access to Amazon’s broad selection of quality Android apps with the convenience of shopping on Amazon from their Android phones and tablets. Customers can get the Amazon Appstore for their Android phones and tablets by visiting www.amazon.com/getappstore.
Amazon’s Appstore offers a great selection of games and apps, including local favorites like “Jamie Oliver’s 20 Minute Meals” and “Skyscanner,”established bestsellers like “Fruit Ninja” and “Cut the Rope,” and new apps from top-tier brands like Rovio and Glu Mobile. In addition to localized content and a localized mobile store for each specific country, European customers will have access to popular Amazon Appstore features like the “Free App of the Day,” which offers a paid app for free every day. Today’s Free App of the Day is the ad-free version of “Angry Birds.” All Free Apps of the Day are specially-selected for the Free App of the Day program. Apps and games purchased from Amazon can be used across a customer’s Android devices, enabling them to buy an app or game once and enjoy it everywhere. (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
Ice extended further across the UK than previously thought and played a part in sculpting the rocky landscape of Dartmoor in South West England during the last Ice Age, according to new research which challenges previously held theories.
A study of the National Park area of Dartmoor, UK, shows for the first time that an ice cap and valley glaciers were present in its centre and that the naturally castellated stone outcrops, known as tors, were survivors.
The new research by the Universities of Durham and Exeter, and Stockton Riverside College, is published in the journal Quaternary Science Reviews.
Researchers, who carried out detailed observations on the ground and using aerial photography, say the evidence includes glacial features such as elongated rounded mounds or drumlins and hummocky landforms or moraines. Similar features may also exist in other upland areas of southwest England, indicating that small upland glaciers were regularly hosted in the region during periods of glaciation. (more…)
REDMOND, Wash., and SAN MATEO, Calif. — Nov. 22, 2011 — Microsoft Corp. has announced the acquisition of California-based video discovery technology company VideoSurf Inc.
Founded in 2006, VideoSurf offers a back-end computer vision technology that “sees” frames inside videos to make discovering content fast, easy and accurate. Over time, Microsoft will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE. (more…)
