UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year
*Mobile Browsers, Rather than Apps, Drive Access to Mobile Retail Activities Across EU5*
LONDON, UK, 29th July, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore 
MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8 percent of all mobile subscribers, accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80 percent over the past year. This growth is even stronger in the UK, with a 163-percent increase in smartphone users accessing retail sites since May 2010. (more…)