*More Than 40 Percent of Subscribers Use Browsers and Applications*
RESTON, VA, November 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share. (more…)
*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*
*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*
RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)
*Apple Operating System Accounts for Largest Share of Non-Computer Traffic, but Android Growing Quickly*
São Paulo, Brazil, October 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted for just 1.0 percent of total Internet page views in August, this number represents an increase of more than 60 percent since May, demonstrating the rapidly growing importance of tablets and smartphones to the digital landscape in Brazil. (more…)
*Organizations around the world are addressing cyberbullying — and digital safety overall — by empowering youth and providing educators with resources to help them navigate the digital world. Includes tips for preventing cyberbullying.*
Redmond, Wash. — Aug. 25, 2011 — For all the benefits that smartphones, computers and the Web have to offer — especially for young people who have embraced digital technology and use it every day — there will always be those who misuse the technology to harass others, including their peers.
Known as “cyberbullying,” this problem can occur at any time of the day or night, due to the always-on nature of the devices and technologies used to create these hurtful interactions. So, for some young people, home offers no respite from being victimized. In fact, cyberbullying has beome common enough that the term was recently added to the Concise Oxford English Dictionary. (more…)
*Newspapers/Magazines and Product Packaging Most Likely Source of QR Code*
*QR Code Users Most Likely to Scan Code while at Home or Store*
RESTON, VA, August 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. (more…)
*comScore Announces Availability of Canadian Online Banking Insights Report*
TORONTO, Canada, July 27, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of the comScore Canadian Online Banking Insights report, providing a detailed look into emerging trends in the Canadian online banking industry. Based on comScore’s opt-in research panel of approximately 40,000 Canadian Internet users, the detailed quarterly reports include web site visitation, online marketing metrics, transaction benchmarks and mobile banking data that yield critical insights into emerging trends and consumer behavior in the Canadian online banking industry.
“We are excited to introduce a solution to the Canadian financial services industry leveraging comScore’s industry-leading measurement solutions and expertise in the online banking sector,” said comScore vice president Bryan Segal. “At comScore, we have long provided actionable insights into a broad range of online financial services such as credit cards, brokerage and mobile banking, which have helped our clients optimize their strategic digital marketing decisions. Through comScore’s Canadian Online Banking Insights report, financial services firms in Canada now have access to a wealth of competitive insights to help them understand the industry landscape and maximize the return on their digital investment.” (more…)
*Smartphone Adoption Leads to Doubling of Map App Audience*
RESTON, VA, July 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year. (more…)
*iPhones Still Account for 3 of Top 5 Smartphone Models*
*comScore Releases Latest Mobile Industry Insights from its MobiLens Product*
Tokyo, Japan, June 30, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc., a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers in Japan. (more…)
comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share. (more…)
