Launches Today, Providing Vast Selection, Significant Savings and Great Convenience for Italian Online Shoppers

  • New Site Offers Everyday Low Prices on Books, DVD, Music, Video Games and Consumer Electronics – just in time for Christmas shopping
  • Amazon Prime membership program is available with unlimited free guaranteed 2-3-day delivery at an annual fee of 9.99 Euros
  • Introductory offer includes 30% discount on the vast selection of over 2 million Italian- and foreign-language books

SEATTLE, Nov 23, 2010 (BUSINESS WIRE) — today launched (, an Italian-language website offering customers a vast selection of books, DVDs, video games, music and consumer electronics at everyday low prices. Launching with more categories than any other Amazon web site has launched with, the selection also includes computers, software, small home appliances, watches and toys.’s convenient services include Amazon Prime, the membership program with unlimited free guaranteed 2-3-day delivery at an annual fee of 9.99 Euros. offers Italian customers a large and deep selection ranging from international bestsellers to hard-to-find Italian-language items. For example, customers can find over 2 million Italian- and foreign language-books in stock, over 450,000 CDs and over 120,000 DVDs and a large selection in video games, music, consumer electronics, as well as software, small home appliances, watches and toys — with selection growing every day. To celebrate the launch of, Amazon is offering a special 30 percent discount on most of its books, as well as other great deals throughout the rest of our store.

“On August 3, 1995, we shipped our first order to Italy from the U.S.,” said Jeff Bezos, founder and CEO of “A customer in Genova ordered a book called ‘Ranks of Bronze’. Since then, we’ve shipped millions of items across a broad range of categories to customers in Italy, from our websites around the world. We are now excited to open our virtual doors directly to Italian customers.”

“We’re thrilled that Italian customers can now also benefit from our popular global ‘All you can eat’ membership program. Amazon Prime provides customers in Italy unlimited free 2-3-day delivery at an annual flat fee of 9.99 Euros,” said Diego Piacentini, senior vice president International Retail for Amazon Prime members also get guaranteed one day Express shipping for 3.98 Euros per item1. helps customers find exactly what they are looking for and allows them to discover new products with site features such as chart ranks, customer reviews and customized recommendations.

Customers can shop wherever they go. They simply type into any web-enabled mobile browser to automatically go to a mobile website designed specifically for Smartphones. 


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