Two-Thirds of 13.3 Million Canadian Online Banking Customers Used Online Bill Payment in Q1 2011
*comScore Announces Availability of Canadian Online Banking Insights Report*
TORONTO, Canada, July 27, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of 
the comScore Canadian Online Banking Insights report, providing a detailed look into emerging trends in the Canadian online banking industry. Based on comScore’s opt-in research panel of approximately 40,000 Canadian Internet users, the detailed quarterly reports include web site visitation, online marketing metrics, transaction benchmarks and mobile banking data that yield critical insights into emerging trends and consumer behavior in the Canadian online banking industry.
“We are excited to introduce a solution to the Canadian financial services industry leveraging comScore’s industry-leading measurement solutions and expertise in the online banking sector,” said comScore vice president Bryan Segal. “At comScore, we have long provided actionable insights into a broad range of online financial services such as credit cards, brokerage and mobile banking, which have helped our clients optimize their strategic digital marketing decisions. Through comScore’s Canadian Online Banking Insights report, financial services firms in Canada now have access to a wealth of competitive insights to help them understand the industry landscape and maximize the return on their digital investment.” (more…)