Tag Archives: online video

comScore Releases the “2012 U.S. Digital Future in Focus” Report

By Technology, , , , , , , , , , , , , , , , , , , , , ,

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

Read More

comScore Releases May 2011 U.S. Online Video Rankings

By Technology, , , , , , , , , , , ,

*Average YouTube Viewer Watched More Than 5 Hours of Video*

RESTON, VA, June 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, followed by VEVO with 60.4 million viewers and Yahoo! Sites with 55.5 million viewers. Facebook.com came in fourth with 48.2 million viewers, while Viacom Digital ranked fifth with 46.5 million viewers. Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the 5-hour mark for the first time. (more…)

Read More

comScore Releases March 2011 U.S. Online Video Rankings

By Technology, , , , , , , , , , , , , , ,

*Google Sites Nears 2 Billion Content Viewing Sessions*

RESTON, VA, April 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. (more…)

Read More

comScore Launches Online Video Measurement Service in Turkey

By Technology, , , , , , , , , , , ,

*More Turkish Viewers Watch Online Video on Facebook Than YouTube*

London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.

“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)

Read More

3 of 4 Online Users in New Zealand Watch Online Video

By Technology, , , , , , , , ,

*Males Spend 64 Percent More Time Viewing Online Video than Females*  

*comScore Releases Latest Online Video Rankings for New Zealand* 

Auckland, New Zealand, March 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released its latest study of online video viewing habits in New Zealand based on data from the comScore Video Metrix service, which was launched in New Zealand earlier this year. The report found that 2.1 million online users in New Zealand watched online video in February 2011, representing 77 percent of the total online population. Google Sites led the market as the top online video property, driven largely by viewership at YouTube.com. 

“Video viewing is an important and growing online activity for New Zealanders, with online viewers watching more than one video every day on average,” said Amy Weinberger, comScore vice president for Australia and New Zealand. “Online video offers an especially engaging experience for consumers that translates into the potential for high quality advertising impressions from desirable audiences that can be delivered at scale.”  (more…)

Read More

7 of 10 Indian Web Users Watch Online Video in a Month

By Technology, , , , , , , , , , , , , , ,

*YouTube Accounts for Nearly Half of All Videos Viewed in India*

*comScore to Host Complimentary Webinar “The Rise of Online Video in India” on March 10*

Mumbai, India, March 9, 2011 – comScore, Inc., a leader in measuring the digital world, today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video in January 2011, representing 72 percent of the total online population. The report also found that Google Sites led the market as the top video property, driven mainly by viewership at YouTube.com. These findings and others will be presented via live webinar, The Rise of Online Video in India, on March 10. For more information and to register, please visit: https://www1.gotomeeting.com/register/162199177 (more…)

Read More

comScore Releases December 2010 U.S. Online Video Rankings

By Technology, , , , , , , , , , , , ,

*VEVO Rakes in 50 Million Viewers One Year After Its Launch* 

RESTON, VA, January 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.  (more…)

Read More

comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

By 1 commentTechnology, , , , , , , , , , , , , , , , , ,

*New Metrics Offer Detailed Market Intelligence for UK Industry* 

London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com.  (more…)

Read More