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comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

By Guest PostFebruary 3, 2011Technologyaustralia, brazil, Comscore, cookie deletion, france, Germany, internet users, new zealand, online audiences, serial cookie deleters, third party cookies, white paper

*Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.7x*

Sydney, Australia, February 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments, site-server measurement of the size of website audiences in Australia can be inflated by up to 2.7 times the actual number of unique visitors. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)

IBM Pledges $50 Million To Create 100 Smarter Cities

By Guest PostNovember 9, 2010Technologybaltimore mayor, brazil, chengdu, China, citizen engagement, globe, greater charlotte, ho chi minh city, ibm, katowice, mecklenburg county, municipalities, philanthropic investment, poland, rio de janeiro, smarter cities challenge, stephanie rawlings blake, sustainability, Technology, Vietnam

ARMONK, N.Y. – 09 Nov 2010: IBM today inaugurated Smarter Cities Challenge, a competitive grant program in which IBM will award $50 million worth of technology and services to help 100 municipalities across the globe. Teams of IBM experts will provide city leaders with recommendations for successful growth, better delivery of municipal services, more citizen engagement, and improved efficiency.

This new program is the single-largest philanthropic investment currently planned by IBM, which made US$186 million worth of charitable contributions in 2009, comprising cash, technology, and consulting services. (more…)

IBM Takes Action to Improve Cloud Security

By Guest PostOctober 20, 2010Technology2010 global it risk study, arcelormittal sistemas, brazil, cloud computing, cloud environments, corporate, data breach, data security, encryption, generic model, henrique matiole, ibm, information technology, it, security initiative, steve robinson, Technology, virtual doorman, watson and zurich research labs

ARMONK, N.Y., – 20 Oct 2010: IBM (NYSE: IBM) today unveiled a new security initiative focused on making cloud computing safer. IBM aims to help both users and providers of cloud computing more easily navigate security challenges through new cloud security planning and assessment services, managed services to help clients secure their clouds, and the introduction of several technology innovations from its global research labs. (more…)

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

By Guest PostOctober 7, 2010Technologyalex banks, august 2010, blogs, brazil, brazilians, Comscore, comscore social analytix, digital world, Facebook, internet user, latin america, ninth largest Internet market, orkut, social media, social networking market, Twitter, world

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

6 in 7 Brazilian Internet Users Watched Online Video in July

By Guest PostAugust 27, 2010Technologyalex banks, brazil, brazilians, globo, Google, latin america, online video, sites, world cup

*According to comScore, Brazilians Viewed a Total of 3.3 Billion Online Videos Driven in Part by Interest in World Cup Coverage*

Sao Paulo, Brazil, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85 percent of the total online population. The study, which tracked the video viewing behavior of Brazilians during the months of the World Cup, reported that Brazilians watched a total of 6.7 billion videos during June and July combined.

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Facebook Captures Top Spot among Social Networking Sites in India

By Guest PostAugust 25, 20104 commentsTechnologyasia-pacific, bharatstudent.com, brazil, Comscore, facebook.com, Germany, India, region, russian federation, sites, Social networking, will hodgman, yahoo! pulse, yahoo!bbuzz

*Indian Social Networking Audience Soars 43 Percent in Past Year*

Mumbai, India, August 25, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Social Networking sites in India, revealing that Facebook.com grabbed the number one ranking in the category for the first time in July with 20.9 million visitors, up 179 percent versus year ago.

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Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage

By Guest PostAugust 12, 20108 commentsTechnologybrazil, Comscore, graham mudd, growth, Hugo Chavez, indonesia, tweetdeck, Twitter, twitter usage, Venezuela

*Global Audience to Twitter.com Doubles in Past Year, as Latin American Audience Grows Fourfold*

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, on Aug 11. released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions. Indonesia reported the highest penetration, with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela, with Venezuela’s growth fueled in large part by Venezuelan President Hugo Chavez’s decision to join Twitter in late April.

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