Tag Archives: brazil

Report Captures Picture of Global Opportunity Divide for Largest Youth Population in History

*Youths echo findings from International Youth Foundation report, which urges actions to help young people succeed.*

REDMOND, Wash. — March 27, 2012 — The numbers are staggering: Our planet has the largest youth population ever, with more than 1 billion people aged 15 to 24, and the figure is racing to 1.5 billion by 2035, according to “Opportunity for Action,” a new report being released today from the International Youth Foundation (IYF). The report shows that while some youths are succeeding, millions of others are not because they don’t have access to the necessary education, skills and opportunities.

Microsoft commissioned the “Opportunity for Action” report to bring attention to the urgency of the global youth opportunity divide — the gap between those who have access to a good education and the technology, skills and connections to be successful, and those who do not. No region of the world escapes the unsettling picture captured by the report. In Brazil, approximately 40 percent of firms have difficulty finding qualified staff to fill job vacancies due to low-quality education. In Asia, 70 percent of working youths are engaged in the agricultural sector, where jobs are seasonal and offer no protections or access to safety nets. And in sub-Saharan Africa, youths are grossly under-employed, leaving 72 percent of young people living on less than two dollars per day. (more…)

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Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online

comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus

Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012 (more…)

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Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

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Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth

*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*

São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)

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Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months

Apple Operating System Accounts for Largest Share of Non-Computer Traffic, but Android Growing Quickly

São Paulo, Brazil, October 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted for just 1.0 percent of total Internet page views in August, this number represents an increase of more than 60 percent since May, demonstrating the rapidly growing importance of tablets and smartphones to the digital landscape in Brazil. (more…)

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Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

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Dream Chasers: Winners of 2011 Imagine Cup Announced in New York City

*Teams from Ireland, Taiwan, France, Poland, Brazil, Greece, Korea, Denmark and Romania today took home the nine top awards at Microsoft’s 9th annual Imagine Cup. Microsoft also announced a $3 million grant program to help Imagine Cup participants solve the world’s toughest challenges.*

NEW YORK CITY – July 13, 2011 – Student projects that tackle global problems such as improving road and fire safety, eradicating poverty, and creating a more sustainable environment took top honors at the Imagine Cup 2011 Worldwide Finals in New York on Wednesday.

Ireland’s Team Hermes won the competition’s premier Software Design category and $25,000 (U.S.) with their project that combined embedded technology, mobile devices and cloud computing technology to change driving habits and reduce road deaths. (more…)

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Imagine Cup Competitors Fired Up by Ballmer, Sachs, and Crowley; Finalists Announced

*Microsoft CEO Steve Ballmer, economist Jeffrey Sachs, and Foursquare founder and CEO Dennis Crowley opened the Imagine Cup 2011 World Finals on Friday night. The competition heated up over the weekend with the first set of finalists being announced Sunday night.*

NEW YORK CITY – Microsoft CEO Steve Ballmer inspired them to be great, economist Jeffrey Sachs gave them the homework assignment of saving the world, and Foursquare founder and CEO Dennis Crowley showed them how tangibly close they are to success.

Students representing 70 countries and regions descended on New York City over the weekend to participate in the Imagine Cup 2011 Worldwide Finals, which challenges students from across the globe to use technology to solve world problems like feeding the hungry, fighting disease, and creating new forms of energy. Finalists in the competition’s nine categories were announced on Sunday and the overall winners will be announced on Wednesday. (more…)

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