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Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth

By Guest PostJanuary 17, 20121 commentTechnologyalex banks, brazil, brazilian market, China, Comscore, distrito federal, Facebook, google plus, Japan, orkut, poland, rio de janeiro, russia, social media, social networking market, social networking population, south korea, tumblr, Twitter, Vietnam, vostu, windows live profile

*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*

São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)

Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months

By Guest PostOctober 7, 2011Technologybrazil, digital traffic, internet consumption, internet page views

Apple Operating System Accounts for Largest Share of Non-Computer Traffic, but Android Growing Quickly

São Paulo, Brazil, October 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted for just 1.0 percent of total Internet page views in August, this number represents an increase of more than 60 percent since May, demonstrating the rapidly growing importance of tablets and smartphones to the digital landscape in Brazil. (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

Imagine Cup Competitors Fired Up by Ballmer, Sachs, and Crowley; Finalists Announced

By Guest PostJuly 12, 2011Technologyarthur vanderveen, Bangladesh, brazil, bulgaria, columbia university, cyber knightz, dennis crowley, earth institute, economist, foursquare, france, imagine cup, imagine cup 2011, India, information technology, Japan, jeffrey sachs, limits of ecosystems, limits of food supply, malaysia, Microsoft, microsoft ceo, Netherlands, new york city, new york city department of education, new zealand, resource limits, romania, senegal, steve ballmer, Thailand, wai lun chan, world finals

*Microsoft CEO Steve Ballmer, economist Jeffrey Sachs, and Foursquare founder and CEO Dennis Crowley opened the Imagine Cup 2011 World Finals on Friday night. The competition heated up over the weekend with the first set of finalists being announced Sunday night.*

NEW YORK CITY – Microsoft CEO Steve Ballmer inspired them to be great, economist Jeffrey Sachs gave them the homework assignment of saving the world, and Foursquare founder and CEO Dennis Crowley showed them how tangibly close they are to success.

Students representing 70 countries and regions descended on New York City over the weekend to participate in the Imagine Cup 2011 Worldwide Finals, which challenges students from across the globe to use technology to solve world problems like feeding the hungry, fighting disease, and creating new forms of energy. Finalists in the competition’s nine categories were announced on Sunday and the overall winners will be announced on Wednesday. (more…)

Mexico Leads Latin America in Online Video Penetration and Engagement

By Guest PostMay 4, 2011Technologyalejandro fosk, Argentina, argentines, behaviors in latin america, brazil, brazilians, Chile, chileans, Comscore, digital consumer behaviors, mexicans, Mexico, online video viewing

*comScore Releases Latest Report on Online Video Viewing in Latin America*

Santiago, Chile May 3, 2011– comScore, Inc., a leader in measuring the digital world, today released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month. (more…)

Brazil Continues to Celebrate After Carnival

By Guest PostMarch 8, 20112 commentsPoliticsbrazil, carnivals, cold war, world war two

The popular world view of Brazil may be triggered by thoughts of spectacular Carnivals and skilled footballers, yet the country is also determined to be regarded as a major global power. (more…)

Why Are Vines Overtaking the American Tropics?

By Guest PostFebruary 15, 2011Environment, ScienceAmazon, american tropics, barro colorado island, beauty kingdom, bolivian smazon, brazil, carbon, carbon storage, el nino events, english ivy, forest canopy, forests, french guiana, human communities, impact on animals, japanese honeysuckle, kudzu, liana vines, milwaukee, oliver phillips, oriental bittersweet, panama, planet, Smithsonian, south carolina, stefan schnitzer, subtropical forests, tropical forests, united states, vines

A Million-Dollar Question

Sleeping Beauty’s kingdom was overgrown by vines when she fell into a deep sleep. Researchers at the Smithsonian in Panama and the University of Wisconsin at Milwaukee received more than a million dollars from the U.S. National Science Foundation to discover why real vines are overtaking the American tropics. Data from eight sites show that vines are overgrowing trees in all cases.

“We are witnessing a fundamental structural change in the physical make-up of forests that will have a profound impact on the animals, human communities and businesses that depend on them for their livelihoods,” said Stefan Schnitzer, research associate at the Smithsonian Tropical Research Institute in Panama and associate professor at the University of Wisconsin at Milwaukee. (more…)

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