*Global Audience to Twitter.com Doubles in Past Year, as Latin American Audience Grows Fourfold*
Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, on Aug 11. released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions. Indonesia reported the highest penetration, with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela, with Venezuela’s growth fueled in large part by Venezuelan President Hugo Chavez’s decision to join Twitter in late April.
“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” said Graham Mudd, comScore vice president, search & media. “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time.”
Visitation to Twitter.com by Global Regions June 2010 vs. June 2009 Total Audience, Age 15+ – Home & Work Locations* Source: comScore Media Metrix |
|||
|
Unique Visitors (000) |
||
Jun-09 |
Jun-10 |
% Change |
|
Worldwide |
44,520 |
92,874 |
109 |
Latin America |
3,792 |
15,377 |
305 |
Asia Pacific |
7,324 |
25,121 |
243 |
Middle East – Africa |
2,058 |
4,987 |
142 |
Europe |
10,956 |
22,519 |
106 |
North America |
20,390 |
24,870 |
22 |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Across the 41 individual countries currently reported by comScore, Indonesia at 20.8 percent had the highest proportion of its home and work Internet audience visiting Twitter.com. Brazil ranked second with 20.5 percent penetration, followed by Venezuela at 19.0 percent. With Venezuelan President Hugo Chavez joining Twitter in late April, Twitter.com penetration in the country spiked 4.8 percentage points in a few short months. The Netherlands (17.7 percent) and Japan (16.8 percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 percent), Mexico (13.4 percent) and Singapore (13.3 percent).
Top 20 Markets by Twitter Penetration June 2010 Total Audience, Age 15+ – Home & Work Locations* Source: comScore Media Metrix |
|
Location |
% Reach |
Worldwide |
7.4 |
Indonesia |
20.8 |
Brazil |
20.5 |
Venezuela |
19.0 |
Netherlands |
17.7 |
Japan |
16.8 |
Philippines |
14.8 |
Canada |
13.5 |
Mexico |
13.4 |
Singapore |
13.3 |
Chile |
13.2 |
United States |
11.9 |
Turkey |
11.0 |
United Kingdom |
10.9 |
Argentina |
10.5 |
Colombia |
9.6 |
South Korea |
9.3 |
Ireland |
8.4 |
India |
8.0 |
Malaysia |
7.7 |
New Zealand |
7.5 |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Smartphones Drive Mobile Twitter Adoption in U.S. and Europe
An analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., U.K., France, Germany, Spain and Italy) revealed that Twitter is gaining adoption among smartphone users. In the U.S., 8.3 percent of smartphone users (4.2 million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. In Europe, 2.8 percent of smartphone users overall accessed Twitter.com (1.7 million users), with the U.K. experiencing the strongest penetration in the region at 5.8 percent, followed by Germany with 3.1 percent and France with 2.1 percent.
Twitter Penetration Among Mobile Smartphone Users* 3 Month Avg. Ending June 2010 Total Audience Age 13+ Source: comScore MobiLens |
||
|
Twitter Audience (000) |
% Reach of Smartphone Users |
United States |
4,246 |
8.3 |
Europe |
1,681 |
2.8 |
United Kingdom |
793 |
5.8 |
Germany |
322 |
3.1 |
France |
173 |
2.1 |
Spain |
165 |
1.5 |
Italy |
227 |
1.4 |
*Includes only mobile browser access to Twitter and does not include other Twitter-based mobile applications
*Source: comScore
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