RESTON, VA, April 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. (more…)
ANN ARBOR, Mich.— Since 2003, the antiwar movement in the United States has had much to protest with Americans fighting in Iraq, Afghanistan and now Libya, but the movement—which has dropped off sharply the past two years—may be more anti-Republican than antiwar, says a University of Michigan researcher.
A new study by U-M’s Michael Heaney and colleague Fabio Rojas of Indiana University shows that the antiwar movement in the United States demobilized as Democrats, who had been motivated to participate by anti-Republican sentiments, withdrew from antiwar protests when the Democratic Party achieved electoral success, first with Congress in 2006 and then with the presidency in 2008. (more…)
*Microsoft Sites Jumps to Second Place in Video Content Ranking*
RESTON, VA, March 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from thecomScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.(more…)
ANN ARBOR, Mich.— Many Americans are skeptical about whether the world’s weather is changing, but apparently the degree of skepticism varies systematically depending on what that change is called.
According to a University of Michigan study published in the forthcoming issue of Public Opinion Quarterly, more people believe in “climate change” than in “global warming.” (more…)
New research from North Carolina State University shows how attempts to define the South by Republicans and Democrats may have set the stage for President Obama’s victories in Southern states – and shaped the way Americans view themselves.
“Every presidential election is a chance to discuss what it means to be American,” says Dr. Christina Moss, teaching assistant professor of communication at NC State and author of a paper on the research. “The South garnered a great deal of attention in the 2004 election season, and the narratives from that election may provide clues to Obama’s success in 2008.” (more…)
ANN ARBOR, Mich.— Political leaders regularly promise to “fight” for noble causes and “combat” pressing problems. They declare “war” on social problems, such as poverty, disease, drugs and terrorism.
This violent political rhetoric—whether politicians intend to or not—can enflame violent attitudes in many Americans, especially those predisposed to behave aggressively in daily life, according to new University of Michigan research involving three studies. (more…)
*Growing Number of Communication Channels Prompts Shift in Consumers’ Email Behavior*
RESTON, VA, January 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study on U.S. consumers’ evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous year, while email engagement declined at an even greater rate. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent as an increasingly complex digital environment influenced consumers’ communication habits.(more…)
WASHINGTON – January is National Radon Action Month and the U.S Environmental Protection Agency (EPA) and eight other federal agencies are announcing a new effort to strengthen the fight against radon exposure. Radon exposure is the leading cause of non-smoking lung cancer. Senior leaders from the federal agencies are pledging to work together to create a national risk reduction plan for radon that will help save lives and create safer, healthier homes for all Americans.
“Radon is a serious public health threat that leads to more than 21,000 deaths each year,” said Gina McCarthy, assistant administrator for EPA’s Office of Air and Radiation. “This new federal partnership will help Americans reduce their risk of radon exposure.” (more…)
