Tag Archives: americans

comScore Releases July 2011 U.S. Online Video Rankings

*comScore Announces Availability of New YouTube Partner Reporting*

RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)

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Even with Regular Exercise, People with Inactive Lifestyles More at Risk for Chronic Diseases, MU Researchers Say

COLUMBIA, Mo. – According to the Centers for Disease Control and Prevention, 25 percent of Americans have inactive lifestyles (they take fewer than 5,000 steps a day) and 75 percent do not meet the weekly exercise recommendations (150 minutes of moderate activity each week and muscle-strengthening activity twice a week) to maintain good health. After reviewing recent literature, University of Missouri researchers contend that physical inactivity is the primary cause of chronic diseases such as diabetes, obesity and fatty liver disease and that even people who set aside time for exercise regularly but are otherwise sedentary, may not be active enough to combat these diseases. Inactivity, in addition to the availability of high-caloric food has led to an increased rate of metabolic dysfunction in Americans. (more…)

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Survey: Killing of Bin Laden Worsened Americans’ Views of U.S. Muslims

COLUMBUS, Ohio – Instead of calming fears, the death of Osama bin Laden actually led more Americans to feel threatened by Muslims living in the United States, according to a new nationwide survey.

In the weeks following the U.S. military campaign that killed bin Laden, the head of the terrorist organization Al Qaeda, American attitudes toward Muslim Americans took a significant negative shift, results showed. (more…)

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People often Talk About Politics on Blogs Geared Toward Other Topics

ANN ARBOR, Mich.— A full 25 percent of blog posts about politics occur on sites that are primarily about something else, according to a new study by researchers at the University of Michigan School of Information. And when authors post about politics, their readers reply and engage with the political content of the posts.

The researchers say they have uncovered a significant repository of political discourse that is largely being ignored. They will present their findings July 19 at the International Conference on Weblogs and Social Media in Barcelona. (more…)

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comScore Releases May 2011 U.S. Search Engine Rankings

RESTON, VA, June 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted.

The May 2011 qSearch data represents the second month of results including the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. (more…)

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comScore Releases March 2011 U.S. Online Video Rankings

*Google Sites Nears 2 Billion Content Viewing Sessions*

RESTON, VA, April 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. (more…)

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Did Obama’s Election Kill the Antiwar Movement?

ANN ARBOR, Mich.— Since 2003, the antiwar movement in the United States has had much to protest with Americans fighting in Iraq, Afghanistan and now Libya, but the movement—which has dropped off sharply the past two years—may be more anti-Republican than antiwar, says a University of Michigan researcher.

A new study by U-M’s Michael Heaney and colleague Fabio Rojas of Indiana University shows that the antiwar movement in the United States demobilized as Democrats, who had been motivated to participate by anti-Republican sentiments, withdrew from antiwar protests when the Democratic Party achieved electoral success, first with Congress in 2006 and then with the presidency in 2008. (more…)

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