Category Archives: Technology

IBM to Acquire BLADE Network Technologies

ARMONK, N.Y. – 27 Sep 2010: IBM (NYSE: IBM) today announced it has entered into a definitive agreement to acquire BLADE Network Technologies (BLADE), a privately held company based in Santa Clara, CA. BLADE specializes in software and devices that route data and transactions to and from servers. The acquisition is anticipated to close in the fourth quarter of 2010, subject to the satisfaction of customary closing conditions and applicable regulatory reviews. Financial terms were not disclosed.

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Microsoft Helps Demi and Ashton (DNA) Foundation Fight Online Child Exploitation

REDMOND, Wash. — Sept. 23, 2010 — The Demi and Ashton (DNA) Foundation today announced they have enlisted Microsoft to help combat child sex trafficking online, the actors announced Thursday at the Clinton Global Initiative Annual Meeting in New York City. (more…)

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New Update Makes Kindle for Android Even Better

*With new update, Amazon’s free Kindle app for Android adds new features including full text search, the ability to add notes and highlights and have them synchronized with other devices, voice search, Wikipedia lookup, and more* 

SEATTLE, Sep 23, 2010 (BUSINESS WIRE) — Amazon.com, Inc. (NASDAQ: AMZN) today announced that Kindle for Android, the free application that lets readers around the world enjoy Kindle books on their Android-powered devices, now includes a number of new features that make it even better.

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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies* 

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

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comScore Launches Mobile Measurement in Japan

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage* 

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*  

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns* 

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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Startup Nurtured by Microsoft Launches E-Mail Collaboration Product

REDMOND, Wash. Two of the biggest problems facing today’s information workers are e-mail overload and the challenge of keeping track of deliverables, their due dates and their owners. But now there’s a new collaboration software product called Liaise, from a company of the same name, that helps teams and individuals who send and receive hundreds of e-mails a day stay in control of the action items mentioned in their messages. (more…)

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