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comScore Introduces Digital GRP “Overnights” in AdEffx™ Campaign Essentials

By Guest PostSeptember 27, 2010Technologyadeffx campaign essentials, advertising effectiveness solutions, anne hunter, Comscore, david cohen, universal mccann

*New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization*

RESTON, VA, September 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP “overnights,” campaign reporting across global markets, verification of ad delivery by audience and geography, and detailed campaign analysis by creative and placement strategy.

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IBM to Acquire BLADE Network Technologies

By Guest PostSeptember 27, 20101 commentTechnologyblade, blsde network technologies, brian truskowski, firmware, ibm, microprocessors, santa clara, software, top-of-rack switches, vikram mehta

ARMONK, N.Y. – 27 Sep 2010: IBM (NYSE: IBM) today announced it has entered into a definitive agreement to acquire BLADE Network Technologies (BLADE), a privately held company based in Santa Clara, CA. BLADE specializes in software and devices that route data and transactions to and from servers. The acquisition is anticipated to close in the fourth quarter of 2010, subject to the satisfaction of customary closing conditions and applicable regulatory reviews. Financial terms were not disclosed.

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Microsoft Helps Demi and Ashton (DNA) Foundation Fight Online Child Exploitation

By Guest PostSeptember 23, 20101 commentTechnologyalison Thompson, ashton kutcher, Bill Gates, child sex trafficking, clinton global initiative, demi and ashton dna foundation, demi moore, ggbc, global give back circle, Microsoft, microsoft digital crimes unit, new york city, pamela passman, samantha doer

REDMOND, Wash. — Sept. 23, 2010 — The Demi and Ashton (DNA) Foundation today announced they have enlisted Microsoft to help combat child sex trafficking online, the actors announced Thursday at the Clinton Global Initiative Annual Meeting in New York City.

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New Update Makes Kindle for Android Even Better

By Guest PostSeptember 23, 2010TechnologyAmazon, android, android-powered devices, dorothy nicholls, kindle, kindle apps, kindle for android, kindle library, shelfari, Wikipedia

*With new update, Amazon’s free Kindle app for Android adds new features including full text search, the ability to add notes and highlights and have them synchronized with other devices, voice search, Wikipedia lookup, and more*

SEATTLE, Sep 23, 2010 (BUSINESS WIRE) — Amazon.com, Inc. (NASDAQ: AMZN) today announced that Kindle for Android, the free application that lets readers around the world enjoy Kindle books on their Android-powered devices, now includes a number of new features that make it even better.

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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

By Guest PostSeptember 22, 2010TechnologyAds, advertising effectiveness, al muzaurieta, anne hunter, bill todd, Comscore, cost-per-click, good apple digital, iab mix, online display advertising, placement strategy, premium and contextual placements, pricing, ron, run-of-network, valueclick media, website

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies*

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

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Gorillaz Go Ape for Internet Explorer 9 Beta

By Guest PostSeptember 22, 2010Technologygorillaz go ape, internet explorer 9, leader of gorillaz, pirates dream, wizards portal, zombie flesh eaters

REDMOND, Wash. — Sept. 22, 2010 — Much has been said about Internet Explorer 9 since last week’s beta launch, but the most colorful descriptions likely come from an unlikely source: a cartoon bass player touting IE9 as a “wizard’s portal” and “pirate’s dream.” (more…)

comScore Launches Mobile Measurement in Japan

By Guest PostSeptember 22, 2010Technologyasia, asia pacific region, blogs, Comscore, comscore mobilens, daizo nishitani, digital world, dynamic nature of mobile, france, Germany, hidenori miyatani, italy, Japan, japan mobile industry, mobile behaviors, mobile market, mobile measurement service, mobilens, rakuten, Social networking sites, spain, u k, u s, will hodgman

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage*

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

By Guest PostSeptember 21, 20102 commentsTechnologyad effx offline sales, Comscore, comscore adeffx, equifax, ixi, ixi digital division, ixi financial, marsh marshall, steve dennen

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns*

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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