Category Archives: Technology

Online Safety Call: ‘Stop. Think. Connect.’

*To kick off National Cyber Security Month, Microsoft has joined a large coalition of government agencies, nonprofit organizations and private businesses in crafting a common online safety and security message: ‘Stop. Think. Connect.’*

REDMOND, Wash. — Oct. 4, 2010 — Stop. Think. Connect.

That’s the message behind a major new online safety campaign that kicks off today and advises consumers about how to be safer online. Microsoft joined a large coalition of government agencies, businesses and nonprofit organizations to craft the slogan, which is the first unified public awareness message focused on online safety. The campaign and its accompanying message is being unveiled today during a ceremony at the Seattle Public Library. (more…)

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Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

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Amazon Releases the Beta Version of Kindle Plugin for Adobe InDesign(R)

*Publishers can now install Kindle Plugin for Adobe InDesign(R)for their Adobe InDesign(R) software to create Kindle books directly from InDesign(R) files.*

SEATTLE, Oct 01, 2010 (BUSINESS WIRE) — Amazon.com, Inc. (NASDAQ:AMZN) today announced the Beta Version of Kindle Plugin for Adobe InDesign(R), a new tool that allows publishers to more easily make titles available for Kindle by converting Adobe InDesign(R) files directly into Kindle books. This is a free download, and allows publishers and content creators to take existing print-ready files and create Kindle books with a couple of clicks. (more…)

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Windows Live Essentials Bringing Together the Power of PCs With Promise of the Cloud

REDMOND, Wash. — As Windows 7’s one-year anniversary approaches, Microsoft is bringing together the power of the PC with the promise of the cloud. On Thursday, September 30, Microsoft released Windows Live Essentials, a set of free applications that helps Windows 7 users connect, create, and share online. The software suite is available for download and includes Windows Live Photo Gallery, Movie Maker, Messenger, Mesh, Mail, Family Safety, and Writer. (more…)

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Video Makes it Big on the Small Screen in Europe

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

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Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)

First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music

SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!” (more…)

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comScore Reports Top 20 Web Properties in Poland

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity* 

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

(more…)

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Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

*Contest to Reward the Most Creative Digital PSA Campaign*  

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

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