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Amazon Announces 70 Percent Royalty Option for Kindle Digital Text Platform in the UK

By Guest PostOctober 6, 2010Technology70 percent royalty, aAndroid-based devices, Amazon, authors, dtp, greg greeley, ipad, iPhone, ipod touch, kindle 3g, kindle digital text platform, kindle dx, kindle store, mac, pc, popular books, publishers, uk

*Starting today, authors and publishers worldwide can earn more royalties from every Kindle book sold in the UK*

LUXEMBOURG, Oct 06, 2010 (BUSINESS WIRE) — Amazon (NASDAQ: AMZN) today announced that the 70 percent royalty option for the Kindle Digital Text Platform (DTP) is now available in the UK. For each book sold from the Amazon.co.uk Kindle Store, authors and publishers can choose this option immediately and start earning a 70 percent royalty, net of delivery costs. The Kindle Digital Text Platform (https://dtp.amazon.co.uk) is a fast and easy tool which allows publishers and authors around the world to add their books and start selling in the UK Kindle Store (and Amazon’s global Kindle Store on www.amazon.com) in minutes. (more…)

Yahoo! to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science

By Guest PostOctober 5, 20101 commentTechnologyadvertiser and publisher solutions, dapper, dev patel, display advertising, dynamic display ad, eran shir, frank weishaupt, james beriker, jon aizen, smart ads, technology platform, Yahoo, yahoo network

SUNNYVALE, Calif., Oct 05, 2010 (BUSINESS WIRE) — Yahoo! Inc. (NASDAQ:YHOO) today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper’s capabilities combined with Yahoo!’s already deep consumer insights will further enhance Yahoo!’s ability to deliver customized and relevant advertising. (more…)

Microsoft Announces Forthcoming Availability of Microsoft Dynamics SL 2011

By Guest PostOctober 5, 2010Technologycarolyn jasiulewicz, crispin read, gold certified partner, microsoft corp., microsoft dynamics, microsoft dynamics sl, microsoft sql server 2008 r2, project-driven organizations, roletailored user experience, scott kopald, the caribbean, united states

REDMOND, Wash. — Oct. 5, 2010 — Microsoft Corp. (Nasdaq “MSFT”) today announced that Microsoft Dynamics SL 2011, its enterprise resource planning (ERP) solution designed for midsize project-driven organizations, will be generally available in the second quarter of 2011 in English in the United States, Canada, the Caribbean and Puerto Rico. Availability of a Spanish version for Latin America will be announced later. (more…)

Danish Ministry Hires IBM to Deliver Smart Defense in Denmark

By Guest PostOctober 5, 2010Technology, Weaponsdanish defense, danish ministry, danish navy, defense operations, demars, ibm, nordic, preben thalund madsen, ship

COPENHAGEN, Denmark, – 05 Oct 2010: In an effort to enhance the Danish Ministry’s international defense operations, IBM (NYSE: IBM) and the Danish Defense have signed a seven-year services agreement in which IBM will provide high availability, technology infrastructure and management services for the Ministry’s Resource Management System, DeMars. (more…)

Amazon Web Services Announces “Read Replicas” for Amazon Relational Database Service – Delivering Added Scalability for High Traffic Web Applications

By Guest PostOctober 5, 20102 commentsTechnologyade olonoh, Amazon, amazon rds, amazon relational database service, amazon web services, aws, high memory database instances, multi-az, multi-data center, mysql database, nate wiger, raju gulabani, read replicas

*AWS also introduces lower prices for high memory Database Instances*

SEATTLE, Oct 05, 2010 (BUSINESS WIRE) — Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today announced Read Replicas, a new feature for Amazon Relational Database Service (Amazon RDS) that makes it even easier to scale MySQL database deployments to meet the performance demands of high-traffic web applications. Read Replicas allow customers to create one or more copies of a given MySQL Database Instance, which allows an application to serve read traffic from multiple database replicas. Customers can create or delete replicas in minutes using the intuitive point-and-click interface of the AWS Management Console. To get started using Read Replicas for Amazon RDS, visit: https://aws.amazon.com/rds/. (more…)

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

By Guest PostOctober 4, 2010Technologyadvertising campaign, ars persuasion score, Comscore, comscore ars, jeff cox, Media, sub-par upfront strategy

*Creative Up to 4 Times More Important than Media Plan*

RESTON, VA, October 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital advertising campaigns. The findings, based on extensive research conducted by comScore ARS, show that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved. (more…)

IBM Launches First Smarter Planet Game to Tackle City Challenges

By Guest PostOctober 4, 20101 commentTechnologyandy miller, cityone, farmer's insurance group, ibm, innov8, mike cuffe, smarter planet, smartsoa, urban populations, water crisis management

ARMONK, N.Y., – 04 Oct 2010: IBM (NYSE: IBM) today announced the availability of CityOne, the world’s first Smarter Planet interactive simulation designed to help business and civic leaders discover how to make their cities and industries smarter by solving real-world business, environmental, and logistical problems. (more…)

Online Safety Call: ‘Stop. Think. Connect.’

By Guest PostOctober 4, 2010Technologyalliance, anti-phishing working group, apwg, Barack Obama, connect, criddle, cyberbullying, Facebook, ilookbothways, jacqueline beauchere, Microsoft, national cyber security, ncsa, seattle public library, smokey bear campaign, stop, think, Twitter, White House, YouTube

*To kick off National Cyber Security Month, Microsoft has joined a large coalition of government agencies, nonprofit organizations and private businesses in crafting a common online safety and security message: ‘Stop. Think. Connect.’*

REDMOND, Wash. — Oct. 4, 2010 — Stop. Think. Connect.

That’s the message behind a major new online safety campaign that kicks off today and advises consumers about how to be safer online. Microsoft joined a large coalition of government agencies, businesses and nonprofit organizations to craft the slogan, which is the first unified public awareness message focused on online safety. The campaign and its accompanying message is being unveiled today during a ceremony at the Seattle Public Library. (more…)

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