Category Archives: Technology

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

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comScore Releases First Comparative Report on Mobile Usage in Japan, United States and Europe

*Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June

Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most *

RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets. (more…)

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Malaysian Internet Usage Driven Primarily by People in Central Region

comScore Expands Segmentation Capabilities in Malaysia to include Geographic Region-Based Reporting

Kuala Lumpur, Malaysia, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting gives advertisers, publishers and agencies increased insight into Internet usage across six regions within the country including the Central, Southern, East Coast, Northern, Sabah and Sarawak regions. (more…)

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Amazon Signs Agreement to Acquire BuyVIP.com

LUXEMBOURG & MADRID, SPAIN – Oct. 7, 2010 – Amazon.com, Inc. (NASDAQ: AMZN) today announced that it has reached an agreement to acquire BuyVIP.com, a fashion and lifestyle online buying community with more than six million members in countries including Spain, Germany, and Italy. BuyVIP.com offers customers time-limited campaigns from top fashion and lifestyle brands at low prices. (more…)

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Yahoo! Makes Searching More Relevant, Productive and Fun

*New Features Help People Explore Their Interests and Do More*

SUNNYVALE, Calif., Oct 07, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices — and do more with the things they find. (more…)

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comScore Reports August 2010 U.S. Mobile Subscriber Market Share

*Samsung Strengthens Position in Rankings as Top OEM*

RESTON, VA, October 6, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6 percent market share, while RIM led among smartphone platforms with 37.6 percent market share. (more…)

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IBM Completes Acquisition of Unica Corporation

ARMONK, N.Y., – 06 Oct 2010: Through Unica, IBM (NYSE: IBM) is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM will enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.  (more…)

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Hilton Worldwide Advances Collaboration with Microsoft

MCLEAN, Va., and REDMOND, Wash. — Oct. 6, 2010 Hilton Worldwide today announced that it is adopting Microsoft Corp.’s collaboration and productivity tools as part of the company’s Innovation Collaborative initiative. Under the terms of this new agreement, Hilton Worldwide will deploy Microsoft SharePoint 2010, Microsoft Office Communications Server, Microsoft Office 2010 and Windows 7 to its employees and business partners at more than 3,600 properties around the world. (more…)

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