Tag Archives: coremetrics

IBM Completes Acquisition of Unica Corporation

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ARMONK, N.Y., – 06 Oct 2010: Through Unica, IBM (NYSE: IBM) is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM will enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.  (more…)

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IBM Closes Acquisition of Coremetrics

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ARMONK, N.Y. – 02 Aug 2010: IBM (NYSE: IBM) today announced the closing of its acquisition of Coremetrics, a leader in Web analytics software.  Coremetrics, based in San Mateo, CA, will expand IBM’s business analytics capabilities by enabling organizations to use cloud computing services to develop faster, more targeted marketing campaigns.

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