Tag Archives: marketing software

IBM Completes Acquisition of Unica Corporation

ARMONK, N.Y., – 06 Oct 2010: Through Unica, IBM (NYSE: IBM) is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM will enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.  (more…)

Read More